A US company called FreedomPop is bringing its innovative free mobile plans over to the UK this July.
The company plans to provide mobile plans that offer 200MB of data, 200 texts and 200 minutes of voice calls per month - all at no cost.
FreedomPop, which is backed by Skype founder Niklas Zennstom, already offers its services to around a million users in the US. Around half of these American subscribers make full use of the free provision and nothing more.
You might wonder how such a scheme makes its money. Apparently, FreedomPop does so by selling users additional data. After all, 200MB isn't very much at all with today's media-heavy apps and social networks.
The company also makes money by selling additional services, such as the ability to roll over unused data to the next month and anonymous web browsing.
FreedomPop also sells the ability to add a second phone number from outside the UK that can make calls at local rates. One example of this offering is a US-based number that operates from the same SIM card, which would cost the subscriber £2 per month.
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FreedomPop plans to launch in the UK with around a dozen of these optional add-on services, with 20 expected within the first year. It will offer its SIM cards over the internet.
The company has told the BBC that it plans to "wipe out the guys offering £5-£10 data plans" when it launches here in the UK in July.
You can check availability on the UK FreedomPop website now.