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Ford Unveils MyKey Safety System

David Gilbert by

Ford Unveils MyKey Safety System

IFA, Berlin: Ford has launched a new safety feature today which aims to ease some of the worry parents endure when handing over the keys of their car to their children.

Ford’s MyKey concept, which will make its debut in Europe next year, will allow car owners to program a special key that can limit their vehicle’s top speed and audio volume, giving parents peace of mind when handing over the family vehicle to their teenage children.

According to Ford, speed is the cause of 30 per cent of all accidents involving young male drivers (21 per cent for female drivers). MyKey will aim to limit some of these accidents by reducing the maximum speed at which the car can be driven at.

As well as reducing speeds, the specially programmed key will allow you to set various audio functions for your car, such as keeping audio mute until all seat belts are fastened. Also driver aids, safety systems and more vigorous alerts cannot be deactivated when MyKey is used.

While speed is certainly a factor in a lot of road accidents, it’s not necessarily ridiculously high top speeds, rather it is drivers doing 60mph in a 30mph zone which cause a lot of the problems – and this is something the MyKey innovation won’t be able to prevent. Still it’s nice to see Ford trying something new.

Speaking of which, Ford also unveiled its latest concept car at IFA today, the Ford Evos Concept, and we thought we’d bring you a couple of pictures of what you may be driving in the future. Hmmm futuristic!

Go to comments


September 1, 2011, 10:26 pm

Quite excited by this. However If my son / daughter took the car I would potentially want a downloadable trip report with route tracking, acceleration / braking info too. My car my rules.

Terry 10

September 2, 2011, 9:01 pm

I think there are potential safety issues with this idea. I'd rather have an electronic tracking device integrated with the SatNav that shows maximum and average speeds with alerts where the speed was exceeding the limit.

That's far better than seeing your car in the outside lane of the road doing 70mph passing a truck doing 69 mph. Overtaking is always a manoeuvre with risk involved and it should be done as safely and QUICKLY as possible. A speed limiter is not the way go.


September 3, 2011, 8:38 pm

I don't see the point in 'poo poo'ing' this fantastic safety features because it isn't yet the complete package. I'm sure they, since they've clearly given this some great thought (no seatbelt, no audio), will have looked into setting the max speed via gps to the current roads speed limit.

I would rather, if a lorry was doing 69mph, one mph under my Daughter's cars max setting, that she sat behind at a safe distance than try to overtake.

Congratulations to Ford on announcing another brilliant safety feature. (Now can we have adaptive cruise control as standard too? It's 10 year plus technology)


March 13, 2014, 4:23 pm

It makes complete sense for insiders. Evos Concept is the best. Ford shows again what is most important . That is life itself. Thank you Ford !!

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