Fitbit CEO on Apple Watch: You’re doing it wrong!

Apple is taking the wrong approach to wearable technology, according to Fitbit CEO James Park.

Park, whose Fitbit Blaze watch was compared unfavourably and perhaps unfairly to the Apple Watch, says Cupertino went for too much too soon.

He told the New York Times that Fitbit started from the ground up and began adding features over time, while Apple is attempting to do it all in a first generation product.

“We look at it from a consumer point of view,” he said.

Apple Watch is a computing platform, but that’s really the wrong way to approach this category from the very beginning.”

See also: Apple Watch vs Fitbit Surge

Park said Fitbit will continue to innovate by adding more features like mobile payments or the ability to control smart home gadgets.

However, he said Fitbit products won’t attempt to be a be-all-end-all smartwatch like the Apple Watch.

“We’re going to be very careful with how we include these things over time,” he added.

“I think one of the general knocks against smartwatches is that people still don’t know what they’re good for, so they’ve crammed everything in.”

Would you rather a focused wearable or a product that can answer many needs like the Apple Watch?

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