Car-maker Ferrari has teamed-up with iPod dock veteran Logic3 to produce a range of audio docks and headphones that feature elements of that famous Ferrari design. And yes, that means plenty of Ferrari red in many of these new gadgets.
The new docks and headphones are split up into two camps - Scuderia and Cavallino. The Scuderia range is what you'd expect from this Logic3-Ferrari partnership. They feature plenty of red trim bits, the yellow Ferrari logo and an altogether loud look that shouts "I own a Ferrari, or at least desperately want one." The Cavallino collection is more tasteful. Ferrari red is traded-in for silver, black and light brown, the mission statement to evoke Ferrari-ness by using high-quality materials from desirable cars, in place of the proverbial revving of the engine at the traffic lights that the Scuderia bunch indulges in.
At the top of the range is the Cavallino GT1 dock. It's an expensive beast, at $750 - which should equate to around £500 for us UK buyers. Its design offers a pleasant blend of silver and black finishes, and a pop-out tray at the bottom houses your iOS device. As a sticky-out bit is perhaps not the most elegant look, the GT1 offers both Airplay and Bluetooth for wireless streaming. The latter lets you use the dock with reams devices other than Apple's, including Android smartphones and tablets.
The Cavallino GT1's amplifier supplies 250W of power for the five drivers - a 6.5in subwoofer, dual mid-range drivers and dual tweeters. As good a line-up as this is, producing such a high-end dock is a bit of a change for Logic3, which is best known for providing affordable dock solutions rather than those for people with garages the size of other people's houses. And it puts the GT1 in competition with top docks like the B&W Zeppelin Air. That said, we can't wait to hear it first-hand.
One rung down the range is the Scuderia FS1, the GT1's noisier brother. It should cost at least £100 less, but uses three drivers instead of five and 120W of power in total. Airplay is also lost, but Bluetooth remains for those with devices other than Apple ones.
The Ferrari range of headphones follows in the footstep of brands like Dr. Dre's Monster Beats and Bob Marley's House of Marley in tying a brand image to a selection of pretty expensive cans. Again, they come in both Cavallino and Scuderia flavours.
The £299 Cavallino T350 and £249 Scuderia R300 are big over-ears headphones equipped with noise cancelling, and are the top models in each range. Lose the active noise cancellation and you can shave at least £50 off these prices - with both on-ear and over-ear options available in the Cavallino and Scuderia styles. Two sets of in-ear headphones are incoming too, although if you're looking for a cheapie option, you won't find one here. The in-ear sets are all priced between £100 and £150.
This Ferrari by Logic3 set of docks and headphones will be available from April. We'll be back with more UK availability details as they appear.