Facebook users could see video advertisements on their news feeds from the summer, according to sources.
Lasting anywhere up to 15-seconds long, the video advertising will be intermittently placed between news feed posts, with the first video ad starting automatically, say the sources close to Facebook.
The playing video clip will be muted unless a user enables the audio, which will cause the ad to restart and play again with sound.
The introduction of video advertising to the social network is an attempt to attain some of the TV advertising revenue. Also, on sites like YouTube, video advertising is attracting growing budgets that Facebook hopes to gain access to.
Online video advertising spending current accounts for less than 10 per cent of TV advertising, but the market has been growing at quite a rate.
Facebook will introduce highly targeted campaigns according to the likes and interests that people associate themselves with on the social network in an attempt to be an attractive site for video advertisers.
According to the sources, Facebook is only looking to initially introduce one video advertiser to a user’s new feed per day.
Coca Cola, Ford, Nestle and American Express are already huge advertisers on Facebook, and all are expected to introduce Facebook commercials from the summer.
Microblogging site and social networking rival Twitter recently announced that it would be introducing targeted advertising “based on the keywords in their recent tweets and the tweets with which users recently engaged.”
The change in advertising from social networking sites is due to the sharp rise in mobile website browsing and in-app content viewing that restrict the size of usual advertising. Any adverts shown on mobile devices are a lot cheaper than those on desktop platforms, so sits like Facebook and Twitter have to change the way they treat ads.