For a couple of years now it seems as if Facebook was going to continue its unparalleled success unchecked but figures have now shown that in a couple of major developed countries, it’s losing millions of users every month.
Facebook has almost 700 million active users worldwide and continues to grow its numbers each month. However a closer analysis of the figures show that in the UK, US and Canada at least, millions of people are leaving the social network. The first fall in active users in the US occurred in May with almost six million less people using Facebook at the end of the month compared with the start of the month. While losses in the UK and Canada are less – around 1.5 million and 100,000 respectively – it will be the trend of losing customers that will worry the executives at Facebook. In total, by the end of May, there were 687 million active users around the globe with six countries growing their numbers by over one million in May alone.
The largest growth, as would be expected, is seen in developing countries – such as India, Mexico and Brazil – with 11.8 million new users joining last month overall. However this is well down on the 20 million average monthly growth seen last year. These figures come from Inside Facebook, which tracks Facebook for developers and marketers, and because they are third-party figures, need to be taken with a pinch of salt but it does appear as if there is a slow down in the growth of Facebook, which was always inevitable. However, what will worry Facebook heads will be the loss of six million users in the US alone. There was no reasons given why these people have gone off Facebook in the US and UK and the company will want to put a stop this trend.Of course Facebook will reach the 700 million mark soon and there are many areas in the world – most notably China – where it has not made much of an impact so far and the potential for massive growth is still there but whether or not they reach the one billion user mark is now open for debate.
Source: Inside Facebook