Like rabbit offspring and Cheryl Cole’s surnames, new virtual reality headsets are arriving at an alarming rate.
McDonald’s is the latest entrant into the virtual reality fray, announcing the launch of a new VR headset.
The kit is (unsurprisingly) called ‘Happy Goggles’, and they’re only being peddled in Sweden – for now, anyway.
The Happy Goggles are actually built from a Happy Meal box. It’s just like Google Cardboard, but with added salt.
Here’s the launch video:
According to Jeff Jackett, marketing director at McDonald’s Sweden, virtual reality is “a really exciting opportunity to connect families in digital times,” speaking to AdWeek.
“Parents can learn more about their children’s knowledge and experience of the digital world,” continues Jackett. “And purposeful gaming can also be a great joint activity that helps families interact on equal terms.”
Related: Oculus Rift vs HTC Vive
So how do you get one? First, you’ll need to be in Sweden. Then you’ll need to go to one of 14 participating restaurants on the weekends of either March 5 or March 12.
It’s worth noting that roughly 3,500 of the Happy Goggles will be made, so you might not be able to snag a pair.
(apester:56d5696c36e5105a3a2ecebf)
Which brand do you think is next to jump on the VR train? Let us know in the comments.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
