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Eminem’s manager criticises Apple iPhone headphones

evan kypreos

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Paul Rosenberg: Eminem's manager and co-creator of Shady Records
Paul Rosenberg: Eminem's manager and co-creator of Shady Records

Eminem’s manager, Paul Rosenberg, believes that people are no longer satisfied with the headphones currently bundled with the likes of the iPhone 5S.

Speaking at an event hosted by Beats by Dre, the co-founder of Shady Records said “There was a time when you’d shrug your shoulders and say ‘f*ck it’, he’s just listening to our music through his white headphones or computer speakers, what difference does it make?”

While Paul Rosenberg was clear to point out that while producers and sound engineers maintained high standards during this time, it was nevertheless demoralising for artists, managers and producers.

“That was sort of a sh*tty time, you felt that people weren’t experiencing what you were creating”.

However, he believes that there is a positive consumer shift back to high quality sound now, a move that is particularly important for bass heavy genres like hip hop.

“One of the things that’s good about what Beats is doing and the return of quality sound is that you’re moving into a world where headphones are important."

"People can hear [the nuance and detail] and they aren’t necessarily satisfied with the headphones that come with an iPhone. That’s changing, they want something different and better and that’s a good thing for all of us.”

The event by the makers of the Beats Solo 2 was held at the legendary Rak Studios in London and was also attended by Beats CEO Luke Woods, reknowned producer Spike Stent, Radio One DJ Zane Lowe and number one recording artist Ed Sheeran.

All agreed that there was an important shift currently happening back towards people wanting to listen to music in higher quality and spending more on top-quality audio equipment to achieve those audio experiences.

Next read our round-up of the: Best Headphones

intothevoid

July 11, 2014, 4:21 pm

Whilst the general population is beginning to realise that the generic iPhone headphones are pathetic, Beats are the most overpriced pieces of garbage! The general consumer is going from one piece of trash to an overpriced piece of trash.

KD

July 11, 2014, 5:11 pm

Wait...this guy thinks 'Beats' sound good??

AHYL88

July 11, 2014, 5:22 pm

Totally agreed, I've always had the same problem with Beats since seeing so many of them in public. I never understood the hype/appeal of Beats headphones besides their styling, which looks too shouty and average at best as well as tacky at worst, or why they're so expensive compared to the older but much more proven and established companies in the audio industry. It's just a classic example of style over substance and I just fail to comprehend why anyone would pay over £300 (in some cases) on a set of Beats headphones over something from Audio Technica, Bose, Sennheiser and Shure, which are not only superior in build (sometimes) and sound quality but are still much less expensive most of the time. And you would have to be serious with your audio and sound quality to spend that much money in the first place anyway.

shinken1

July 12, 2014, 8:25 am

nice article, woulda been nice if Paul Rosenberg mentioned what headphones what brand of "earphones" his artist's use on stage because it sure ain't Beats

BrainDough

July 12, 2014, 10:07 am

I think someone must be a shareholder or have a vested interest in those terrible things. Granted, the earphones shipped with apple products aren't the greatest, but Beats aren't too far away IMO.

professerclever

July 14, 2014, 5:35 pm

YES! If all you want to hear is bass.

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