Elon Musk has taken a novel approach to advertising for top class software engineers to work at Tesla: Twitter.
It's perhaps understandable that Tesla should need some fresh talent to spur things on, then. What's perhaps unexpected is that eccentric CEO Elon Musk has employed a series of tweets to advertise and explain the positions.
"Ramping up the Autopilot software team at Tesla to achieve generalized full autonomy. If interested, contact email@example.com," Musk tweeted.
"We are looking for hardcore software engineers. No prior experience with cars required. Please include code sample or link to your work," he followed up, before clarifying that "Should mention that I will be interviewing people personally and Autopilot reports directly to me. This is a super high priority."
Tesla's Autopilot isn't a fully autonomous system like the one that Google is busy testing out right now. Rather, it's a new beta feature that enables its existing cars to negotiate highway driving conditions with minimal driver input - though it's proven to be worryingly temperamental to date.
Of course, that doesn't mean that Tesla and Musk don't have big ambitions in the world of full automobile autonomy, and this latest bid for top notch software engineers demonstrates as much.