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EE unveils UK 4G pricing and tariffs



EE has revealed the tariffs and pricing structure for its UK 4G network, which will be available to consumers and businesses from 30 October.

EE Consumer Pricing and Tariffs
Contract pricing for EE consumers will start at £36 per month for a two year deal with 500MB of data usage and rise to £56 per month for an 8GB plan.

All the tariffs will also include unlimited calls and texts and will come with a range of 4G compatible phones including the Apple iPhone 5, HTC One X and Samsung Galaxy S3 (pricing will vary slightly depending on your choice of phone).

If you've bought a 4G compatible phone on an Orange or T-Mobile contract in the last six months you'll also be able to upgrade to a 4G plan with EE for a one off cost of £99.

EE UK 4G speeds

EE's 4G network in action

If you don't need a new handset, SIM-free plans will be available from 9 November. These are yearly contracts again with unlimited calls and texts with prices determined by the amount of data you choose.

The tariffs are £15 per month cheaper than the 24 month plans that include a phone.

“Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.” said Olaf Swantee, CEO of EE.

EE Film, Clone Phone and Expert Support
AS well as pricing EE also announced a raft of new extras for its customers including EE Film, which in one app combines a streaming film service and two for one cinema ticket offers - the Orange Wednesdays of EE. Prices for the streamed films start at 79p.

There's also a service called Clone Phone which offers data backup and phone replacement service for an extra monthly fee - pricing yet to be confirmed.

EE Film App

The EE Film app

EE Film in action

EE Film in action over 4G

Meanwhile, visit an EE shop and the company claims customers will receive a "superior level of service" thanks to 10,000 staff having been given extra training.

Take a phone in for repair and the company will also offer a loan phone service to keep you tied over while repairs are carried out.

Orange and T-Mobile Become EE
EE also confirmed that as of 30 October all existing Everything Everywhere, Orange and T-Mobile stores will be rebranded as EE.

EE Business Pricing and Tariffs
EE has also announced its UK 4G business tariffs with plans starting at £30 per month for a 24 month contract with 1,000 texts, 1,000 mins of calls and 1GB of data.

The next step up and beyond then includes unlimited texts and calls with prices ranging from £35 per month to £50 per month. All prices are excluding VAT and include tethering.

Business users can also choose a sharer plan which allows businesses to bundle together the usage of all its employees into one data/calls/texts plan.

There are two pricing options of either £15 per user or £25 per user with 4GB personal data allowance. Data, call and text allowances are then added on to the overall plan.

Nationwide Coverage

EE plans to launch its service in 10 UK cities initially - Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield - followed by 5 more - Belfast, Hull, Derby, Nottingham, Newcastle - before the end of the year.

Meanwhile the Cornwall, Cumbria and Northern Ireland regions are being targetted next year and the network plans 98 percent coverage by the end of 2012.

4G offers speeds up to five times faster than normal 3G phone services, though EE expects customers will actually receive about 8-12Mbps download and 5-6Mbps upload.

The 4G network is also suppose to be more robust so is expected to suffer less from speed problems due to over congestion of the cell towers.

EE Fibre Broadband Pricing
As well as mobile internet EE also offers home broadband services. With download speeds up to 76Mbps the company claims its broadband will "offer speeds typically up to ten times faster than the UK average."

Plans start from £15 per month, plus £14 per month line rental and £50 connection fee, and include off-peak calls and a free BrightBox router.

“We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support." - Olaf Swantee.

All things considered these prices seem reasonably competitive considering you're getting a brand new, faster service, but will you be investing in an EE tariff to make the most of your 4G phone? Let us know in the via Facebook, Twitter or the comments.


October 23, 2012, 2:29 pm

No unlimited data? No deal.

I was hoping to use a tethering deal or USB Wifi modem to use at home due to my poor fixed-line service (which won't be any better till BT upgrade the exchange, December 2013).

I doubt it'll take long to burn through 8GB with the LTE connection - 500MB is laughable. What is a fast connection for if not streaming videos etc? I can't see anyone who could make 500MB last a month actually needing that kind of connection speed or the additional expense of a 4G tariff. They're even pushing streamed films at 79p a go - how much data is one of those going to use up?

It's like giving someone a car that can do 200mph and then telling them they can only drive to the end of the road and back.


October 23, 2012, 2:55 pm

Assuming you had a 20Mbps connection speed via 4G, you could potentially burn through 500MB of data in 3.5 minutes (that's scribbled calculation on a napkin right there)....I guess they're hoping people who actually want 4G will pay for the 8GB tariff and then pay extra for additional data.

Who needs unlimited calls and text when you can Skype and use Whatsapp? Data is where it's at, and they're clearly pricing with that in mind!

David Horn

October 23, 2012, 3:35 pm

So assuming you get 45Mbps you can chew through your entire data allowance in a little over 80 seconds.

*Slow clap for Everything Everywhere*

On the bright side, at least this'll give the other operators something to laugh about.


October 23, 2012, 7:17 pm

I just ran Speedtest on 3 and got 10.2M d/l and 2.3M u/l. I've got unlimited data on 3 (which is why I left O2).

So why would I want to switch to EE?

Most carriers are clinging to outdated business models and slowing down the take-up of what mobile devices can really do for us. They're like the music industry when it was trying to kill music downloads rather than embracing them.


October 23, 2012, 7:29 pm

The premium's not for LTE; it's mostly for getting the handset on hire-purchase.

I did similar calculations when my gf wanted a Note II and even with normal 3G she'd have paid significantly more to get the handset included and would have been tied-in for 24 months. So she bought it SIM-free and is going for a monthly contract.

Why buy on HP if you can afford to buy outright?


October 24, 2012, 2:22 pm

@ David
Whilst you're clapping their brilliance, you might want to ponder this quote from their CEO to the BBC:

"We really think we've priced it at the sweet spot," chief executive Olaf Swantee told BBC technology correspondent Rory Cellan-Jones.

"It's all based on months of consumer research.""

Apparently giving unlimited texts and minutes (who cares?) and small data allowances on a network whose entire reason for existence is the data speed (and therefore the ability to download or stream HD video content, for example) is 'hitting the sweet spot'.

I'll be sure to sit and watch as droves of tech-savvy consumers don't sign up.

I'm really disappointed, I was prepared for an expensive 'unlimited data' option, but not expensive AND capped.


October 29, 2012, 3:30 pm

A week later and I'm still laughing at their price plans.

Too funny to be taken seriously!


October 31, 2012, 5:05 pm

For me, higher don't mean much on a mobile, more consistent speed on the move would be a lot more valuable. Next on my wish list would be sensible pricing on data roaming.... So no EE for me

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