EE has become the first European network to sign up 10 million 4G customers, hitting the milestone figure in less than three years.
Officially launched as the UK’s first 4G network at the tail end of 2012, EE has today confirmed its milestone moment while looking at the future of mobile usage.
According to the O2, Three and Vodafone rival, mobile data usage will triple over the next three years, with its network to carry a staggering one Exabyte of data during 2018.
If you’re struggling to get your head around the thought of 1,000,000,000,000,000,000 bytes of data, it equates to a massive 38,000 years of continuous HD film streaming, or 16 times more data than the firm's 3G network handled in 2012.
“EE pioneered 4G in the UK and we’re determined to keep the country at the forefront of innovation,” Olaf Swantee, EE’s CEO said.
He added: “We were the first to launch 4G+, and the first to introduce WiFi Calling in the UK. We are bringing our 4G network coverage to where it is needed most – enhancing the quality of life of people who live in the most rural and underserved parts of the country.
“Our network advances have truly unlocked the power of the mobile internet, so much so that customer usage is doubling and we predict our 4G network, built for capacity, will comfortably handle more than an Exabyte of data per year by 2018.”
EE is no stranger to breaking user records, the network managed to rack up 1 million 4G customers during its first 10 months of operation in the UK.
Earlier this year EE launched the a new battery-boosting initiative, EE Power, which not only awarded all customers a free power bar, but which allows them to freely trade them in at EE stores when running short of juice.