EE has just revealed its first quarter earnings, announcing it can now offer a 4G connection to 87 per cent of the UK’s population.
That means some 55 million Britons have access to the service, far and above the company’s rivals.
EE also revealed its double-speed 4G service is available to 67 per cent of the UK population.
The network provider now has 9.3 million 4G customers, although it hopes to increase this figure to 14 million by the end of the year.
Moreover, 96 per cent of EE’s new customers joined on 4G contracts, while 50 per cent plumped for the double-speed 4GEE Extra.
All of this means EE is the largest 4G carrier in Europe; even more so than Deutsche Telekom and Orange, EE’s parent companies.
“We are delivering strong, consistent commercial performance by giving our customers the best mobile voice and data network experience in the UK,” said Neal Milsom, EE’s Chief Financial Officer.”
“As much of the UK market now has smartphones, we are leading the charge into new growth areas by cross-selling our innovative range of connected products including 4G tablets, 4G Wi-Fi, fixed broadband and EE TV to our existing customers.”
EE saw strong cash flow over the last quarter, revealing a 15 per cent year-on-year growth in revenue – that’s 13 consecutive quarters of growth.
BT is currently looking to buy out EE as part of a £12.5 billion deal, but Ofcom is still deliberating over the acquisition.