EE has today announced it is committing £1.5 billion over the next two years to help ‘tackle the UK’s changing digital infrastructure needs’.
Its part of the new ‘Signalling the Future’ manifesto, which will see EE expand its existing 4G network, as well as improving cellular service in rural areas of Britain.
The company says that it wants to bring 4G to over 99 per cent of the population by 2017 – that amounts to around 90 per cent of the actual UK geography.
It also wants to bring its double-speed 4G to 90 per cent of the population, with the high-speed 4G Plus hopefully making it to 20 of Britain’s busiest cities.
4G Plus first came to London last October, offering super-fast speeds of up to 150Mbps.
Olaf Swantee, CEO of EE, said: “Stage one of our Network strategy saw us overhaul UK mobile networks, launching 4G and changing the way people and businesses use their smart devices. This revolution of the mobile landscape has made the UK a leader in global communications once again.”
“Smart devices are playing an ever-increasing part in our customers’ lives in every part of the UK. With the £1.5bn investment plan, and our unceasing desire to continually improve the breadth and performance of our network, we are at the forefront of the new mobile era that is changing customers lives every day.”
Ofcom recently named EE as ‘best for rural phone call quality and reliability’, as well as best for 4G and 3G speeds and coverage.
A separate report from RootMetrics declared EE the number one network in the UK, largely thanks to its primacy as the most prolific supplier of 4G across the nation.
EE was recently bought up by telecoms giant BT for £12.5 billion, an acquisition which clearly hasn’t slowed the firm’s plans for 4G domination.