EE is giving away a free Power Bar portable phone charger to all of its customers.
When we look back at the smartphones of 2015 in five years time, you can bet your bottom dollar we'll all be laughing incredulously at the pathetic state of battery technology.
Manufacturers would sooner pack their handsets with extravagant QHD displays and ever-faster processors than make a phone that can comfortably last through a an extended working day, it seems.
EE appears to be taking a stand - or at least coming up with a temporary solution. The UK network has announced the EE Power scheme, which will see each and every EE mobile and broadband customer receiving a free portable phone charger.
And yes, that even includes PAYG customers, as long as they've been with EE for at least three months.
The Power Bar is essentially a cylindrical 2600mAh battery that offers one complete charge to a typical smartphone. It's got an LED indicator to let you know how much charge it has left, and it also has a handy LED torch.
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As well as getting a free charger, you'll be able to take your Power Bar into any EE shop and swap it out for a fully charged unit, at no additional charge, providing potentially "never ending power." Of course, you can simply charge the Power Bar at home yourself too, which will take around four hours.
To claim their free Power Bars, EE customers need only text 'POWER' to 365 when the initiative launches in the coming weeks. A promotional code will be sent back to them, which can be redeemed in any EE shop.