Number One recording artist Ed Sheeran claimed that music had become more disposable since the advent of the internet.
Speaking at an event hosted by Beats by Dre, the 23 year old Ed Sheeran explained just how much the way he consumes music, and quite how much music he listens too, has changed since the growth of the internet.
“The internet has made music more disposable. When I started buying records, just before the internet was big, I got two or three records a year. I’d buy one and I’d rinse it. I bought 4 or 5 albums last week and listened to them and I’ll buy 4-5 albums next week and listen to them. I’m not rinsing anything, I listen to an album once or twice and then I’m off to the next thing – that’s even if I really like it. It’s more disposable now.”
Beats CEO Luke Wood also believes that the internet, more than any other technological advance in the last 20 years, has had the biggest impact to how people listen to music.
“I would argue that the internet has had the biggest influence. When I was young discovering music was a chore. I’d have to write away to a fanzine and wait for weeks and you’d open it up and sometimes it would change your life and sometimes it would be god horrific. It was like mining for treasures. I believe now that the access to the entire world’s catalogue of music in a second is something that’s significantly changed the way people consume music.”
While the internet has and streaming music services like Spotify and Napster provide all the world’s music on tap, Ed Sheeran still believes that radio has a massive role to play in helping artists make it big.
“I had and all right fan base but as soon as I got played on Radio One it went nuts. Radio is still an important platform. In America radio play is the be all and end all. You can get to the point where you can sell 100k records, but after that you need mainstream radio.”
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