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Push for pizza: Domino’s reveals ‘Easy Order’ pizza button


dominos button
Just one press won't hurt, right?

Ordering pizzas is an activity fraught with guilt. God forbid someone made the process easier…

Domino’s has invented a physical button that lets you order pizza with a single push.

The device – which could easily feature in a dystopian novel about obesity – is the easiest way to order pizza from the fast food chain to date.

It’s called the ‘Limited Edition Easy Button’, and comes packaged in a tiny pizza box.

The button itself is powered by tech start-up FLIC, and links to your Domino’s account via the app.

All you need to do is save your favourite pizza to your account – as well as payment and delivery details – and voila: pizza at a push.

“The Domino’s app has been downloaded over 10 million times and 75% of our orders are now online,” says Simon Wallis, Sales & Marketing Director at Domino’s. “We also know that our customers love innovation, which further improves the ease of ordering such as our Pizza Tracker.”

Wallis adds: “With this in mind we challenged our tech wizards to go a step further and create the one-stop Easy Order.”


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Right, how do you get your hands on one? Unfortunately, the buttons won’t be available for sale – that’s probably for the best.

Instead, Domino’s will be gifting the buttons to fans of the brand, courtesy of a competition on social media next month.

And for those who don’t manage to bag a button, Domino’s has added a one-step order button on its app and website, which launches today.

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