YouTube And Disney have announced a partnership which will see Disney-produced programming becoming available for the online market.
The co-branded videos will be available on both YouTube and Disney.com with the videos geared towards family audiences. The videos will begin to appear on YouTube from the beginning of next year and Disney.com later in 2012.
Disney will also be providing current shows from its studio which will be shown on the YouTube channel. In recent times, YouTube has been striving to provide more original programming.
"As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform," said Jimmy Pitaro, co-president of Disney Interactive.
Last month YouTube announced that it would be partnering with individuals and organisations as diverse as Aston Kutcher and the Wall Street Journal with the company reportedly spending $100 million on the project.
With more and more people purchasing connected TVs these days, online video portals such as YouTube will become more and more popular as people move away from watching TV in a traditional sense to a more interactive and selective approach.