Wall Street Journal not right, it turns out.
We reported yesterday that the Wall Street Journal had apparently discovered that Dell was planning to drop its XPS line in favour of pushing Alienware as its “enthusiast” brand for gamers. It turns out, though, that the Journal was jumping the gun rather because Dell isn’t doing anything of the sort. Not that we’re complaining.
A post by employee Anne Camden on Dell’s blog explains that while, indeed, the company will be investing heavily in pushing Alienware’s brand forwards, that won’t come at the expense of XPS.
“XPS gaming systems will remain an important part of our gaming product portfolio. We don’t plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming“.
Camden further emphasised that Dell is committed to pushing gamign PCs through both the Alienware and XPS brands.
“We love gamers. We love gaming. And much like we want to win every game we play, we want to lead in this market. Simple really. So that’s why we’re investing so much in the gaming systems of the future – we want those on an Alienware or XPS to reign supreme“.
So there you have it, straight from the horse’s mouth: Dell XPS systems are here for the indefinite future. Thank goodness for that.