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Daily OnePlus One UK sales are in the thousands

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OnePlus One

It seems the elusive OnePlus One smartphone is a hit in Britain, as the company’s global director reveals daily UK sales figures are in the thousands.

Speaking exclusively with TrustedReviews, Carl Pei offered some insight into the recent success of the smartphone start-up.

Just in the UK, the past week, it’s been four figures a day,” Pei told us. “I think it’s a lot more than people think it is.”

OnePlus have been notoriously tight-lipped regarding their smartphone sales, although Pei did hint at the scale of global demand for the OnePlus One.

“So we’re not going out with the exact figures yet,” he stated, teasing: “It’s in the high six-figure range already.”

Despite the phone’s booming popularity, the firm behind the handset is still very small. Pei revealed that the OnePlus team consists of just 45 employees.

OnePlus gained lots of media attention after revealing that their singular product, the OnePlus One smartphone, would only be available through an invitation model.

“We didn’t design it to be a sales or marketing thing,” says Pei, explaining the invite-only system.

“We did it to control our risk in terms of inventory and to let us scale our customer support together with the company’s sales, but it became a big marketing tool as well.”

According to Pei, the OnePlus sales charts have been much more positive from those of its competitors.

“Normally when you launch a smartphone, it gets really popular, gets a lot of traction, but then it falls on the second and third month. It goes up and then it goes down.”

For our demand, we’ve never seen anything like this. It just keeps going up month after month.

The OnePlus One was released back in June, touting high specs at a very low cost.

It was revealed to TrustedReviews that although the firm breaks even on the handsets, the company still operates at a loss.

Pei confirmed that the success of the OnePlus One means they’re already working on the OnePlus Two, as well as considering other product categories.

The OnePlus top brass wouldn’t confirm whether a wearable was in the works, but said they want to do ‘two product lines and refresh them once a year’.

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ElectricSheep

October 14, 2014, 4:00 pm

There would have been one more order if I could actually buy the product instead of this 'invite' system. As it is, it'll be a lost sale whilst I hold out for the Nexus 6 now.

SaltineCracker

October 15, 2014, 11:41 pm

Nexus 6 is supposed to start at $649. Oneplus have already started changing their system, it'll be open end of the month.

magiccoupons

October 16, 2014, 12:12 am

source, where did you hear this

SaltineCracker

October 16, 2014, 5:22 am

In reference to nexus 6 or one plus? I might be mistaken on oneplus one but I do remember seeing they were getting rid of the invite system and taking pre orders.

SaltineCracker

October 16, 2014, 5:26 am

as for the nexus 6, they revealed everything yesterday.

ElectricSheep

October 16, 2014, 2:12 pm

Yeah, I read about that rumour a while ago. As of today - still the ridiculous invite system. Phones get old quickly, and they must have lost many potential sales by having supply issues. But rather a company that doesn't take your money if they can't deliver than, one that takes the dosh and sits on it for months.

Seeing the extremely high price of the N6 and the non-availability of the oPo, i've just bought a new Nexus 5! I'll revisit this when it packs up again.

SaltineCracker

October 16, 2014, 10:41 pm

Man Im just waiting for the Nexus 6 to actually come out, then ill go buy a Nexus 5. You can always buy an invite for OpO on ebay for 10 bucks if you reallllly want one bad, Ive thought about doing that.

magiccoupons

October 16, 2014, 11:13 pm

I meant the oneplus one. And cool, thanks

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