It seems the elusive OnePlus One smartphone is a hit in Britain, as the company’s global director reveals daily UK sales figures are in the thousands.
Speaking exclusively with TrustedReviews, Carl Pei offered some insight into the recent success of the smartphone start-up.
“Just in the UK, the past week, it’s been four figures a day,” Pei told us. “I think it’s a lot more than people think it is.”
OnePlus have been notoriously tight-lipped regarding their smartphone sales, although Pei did hint at the scale of global demand for the OnePlus One.
“So we’re not going out with the exact figures yet,” he stated, teasing: “It’s in the high six-figure range already.”
Despite the phone’s booming popularity, the firm behind the handset is still very small. Pei revealed that the OnePlus team consists of just 45 employees.
OnePlus gained lots of media attention after revealing that their singular product, the OnePlus One smartphone, would only be available through an invitation model.
“We didn’t design it to be a sales or marketing thing,” says Pei, explaining the invite-only system.
“We did it to control our risk in terms of inventory and to let us scale our customer support together with the company’s sales, but it became a big marketing tool as well.”
According to Pei, the OnePlus sales charts have been much more positive from those of its competitors.
“Normally when you launch a smartphone, it gets really popular, gets a lot of traction, but then it falls on the second and third month. It goes up and then it goes down.”
“For our demand, we’ve never seen anything like this. It just keeps going up month after month.”
The OnePlus One was released back in June, touting high specs at a very low cost.
It was revealed to TrustedReviews that although the firm breaks even on the handsets, the company still operates at a loss.
Pei confirmed that the success of the OnePlus One means they’re already working on the OnePlus Two, as well as considering other product categories.
The OnePlus top brass wouldn’t confirm whether a wearable was in the works, but said they want to do ‘two product lines and refresh them once a year’.
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