Instagram is now showing users what it believes are the best photos first.
The update, which moves away from the traditional chronological order of posts, is now rolling out to all users.
Now, when you open the app, you’ll see snaps and videos based on the “likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
The Facebook-owned firm says users miss 70 per cent of the content in their feeds and believes the update will ensure users see what they’re really interested in.
“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone,” the company wrote on its official blog.
“And no matter how many accounts you follow, you should see your best friend’s latest posts.”
The change, announced in March, didn’t exactly go over well among a section of the user base worried the Facebook-lile algorithms will decrease the visibility of their posts.
Many campaigned under a #letsstaytogether hashtag, instructing people turn on post notifications for individual accounts in order to ensure their posts are viewed by followers.
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