Coca-Cola is planning to jump on the virtual reality bandwagon and is showing off a number of possible ways to turn the 12-pack box into a Google Cardboard-style headset.
The firm has published a video to YouTube offering three prototype methods for how the recycled cardboard packaging could be further recycled to enable VR experiences.
The fizzy drinks company appears to be experimenting with a number of potential form factors, which could include special edition releases of the classic 12-pack boxes (via 9to5Mac).
Firstly, the origami method is performed by lifting out perforated sections of the box, another is to neatly fold down the box in order to form the headset.
The final method proposes placing standalone kits placed within the box, which folks would lift out and fold to assemble.
All three methods require users to insert their phone once the production is complete, but would require Coke to chuck in some lenses for good measure.
You can check out Coke’s experiments, which seem pretty likely to come to fruition, in the video below.
The scheme could lead to partnership opportunities between Coke and those pushing VR content, while Google Cardboard certification could also be possible down the line.
See also: Best Google Cardboard apps
The proliferation of the Cardboard-style headsets continues to amaze with Google claiming 5 million of its headsets are now out in the wild with 30 million apps downloaded.
Multiple publications are offering free Cardboard headsets with their issues to power new VR experiences. The Google Cardboard platform has provided an extremely good introduction to VR for millions of people without having to spend more than $20.