TomTom has announced yet another celebrity voice to add to
its cannon, with the addition of Top Gear presenter Jeremy Clarkson.
Clarkson is certainly a Marmite figure with as many people
loving him as loathing him. On the back of the success of the Top Gear
programme on the BBC however he has been recruited to become the latest
celebrity to voice TomTom’s sat nav.
Among the other voices available to download to guide you to
your destination are Ozzy Osbourne, Snoop Dogg, Roger Moore and Homer Simpson
(or at least the author who gives him voice on The Simpsons).
Clarkson, who’s likely to tell motorists to perform a
hand-brake turn whenever possible, told The Sunday Times that it was “mostly
about the tone of voice I use.”
Due to launch next month, the new voice package will also
feature an option to put it into Stig mode – the famously mute racing car
driver who tests all the motors on the Top Gear show. “You can put it in Stig
mode, apparently, which is when nothing happens. It doesn’t speak to you at all.
So you can either have Stig or me and personally, I would use the Stig most.”
Clarkson in the past has been a rather ardent critic of
in-built sat nav systems in cars, so this latest move signals a bit of a u-turn
for the presenter. In one outburst Clarkson said: “I still haven’t found a sat
nav that knows the M40 exists. All of them insist that London
and Oxford are
joined by the M4.”
The Clarkson option is set to be released next month and while
we don’t know exact pricing yet, going on past packages it should come in at around
Whatever your view of Clarkson, we still reckon he’ll have to
go some way to beat TrustedReviews’ favourite Brian Blessed.