Traditional watchmakers have been steadfastly defending their territory against incursions from the tech giants for a while now and it looks like Citizen will be the latest to launch a counter-offensive strike.
Nikkei reports the Japanese manufacturer is planning a solar-powered smartwatch that won’t require the battery to be recharged.
The device is unlikely to follow the full digital display approach of Apple’s watchOS and Android Wear (try sustaining the battery with solar-power only then!).
Related: Best smartwatches
However, the report says, it’ll still connect to smartphones via Bluetooth and notify users of alerts, including incoming calls, for 10 different daily activities.
The Citizen device may also enable users to track down a misplaced smartphone, while it’ll automatically correct time zones and daylight savings.
The watch will only be available in very limited qualities come December, according to the report. It only plans to sell 3,000 units.
It won’t be cheap either with the firm reportedly asking 80,000 yen ($783, £584) for the privilege.
Not having to recharge and still benefitting from the smartphone notifications sounds pretty sweet to us. The price, however, does not.