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Chromecast UK launch tipped for Wednesday March 19

Sam Loveridge


Google Chromecast

The Google Chromecast UK launch is expected to happen this Wednesday, according to fresh leaks.

You might be able to get the official UK version of the Chromecast from Wednesday, if these leaked internal documents are correct.

Some internal communications from Dixons Retail have been shared with Android Police, which outline a brand new Google product will be available in stores from Wednesday, March 19 at 9am.

Form the looks of it, the Dixons Retail group began receiving Chromecast stock on Friday March 14, but has signed a non-disclosure agreement with Google.

The actual document doesn’t specifically refer to the Chromecast HDMI streaming dongle by name, but the source stated that this is what it refers to.

Last week, a Currys and PC World employee tweeted a picture of Chromecast stock ready to be sold on the shop floor.

“Looks like Google Chromecast will be available to buy in UK stores very soon!” read the accompanying tweet.

A March 19 UK release date also falls into line with the launch schedule teased by Google’s Android Chief Sundar Pichai, who said the device would be released in “many more countries” before the end of March.

The official Chromecast SDK arrived in early February, which has improved the list of compatible apps for the HDMI streaming dongle.

It isn’t known whether Google will also stock the Chromecast in the UK Google Play Store or for how much the Chromecast will retail for in the UK.

The device costs $35 in the US, so we could see it launch with a price tag of around the £20 in the UK, if the company sticks to a direct conversion rate. Most likely, it will retail for £35 though.

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March 17, 2014, 11:24 am

so sales have stalled in the US now its a almost a year old, this is just a dumping of old stock they cast shift before the new one comes this summer.

Thank you google but no thank you. (oh and if it costs £35, well FU google.)


March 17, 2014, 11:55 am

What the ChromeCast (and Play Movies and TV in general) really needs is a subscription model like Play Music All Access. This way they would directly compete with Amazon Prime and Netflix and also give a certain degree of consistency with the music offering...

(in other words, I want a Chromecast but don't want to pay that much for individual purchases and rentals!)


March 17, 2014, 12:15 pm

I doubt that very much. The dongles that are being shipped to different countries are different colours for a start.
If they were holding all that stock they'd have shipped it internationally a long time ago. The SDK was only released a month ago. I doubt very much they'll just release a new one this year.
This'll be more like an Apple TV device, and the firmware will update to run newer versions.
At £35 it's still a bargain, what's your beef? Electronics are always more expensive here than in the US, and that's because of VAT, that the American's don't have. It's not Google's fault.


March 17, 2014, 12:32 pm

my issue is, why so long to get here? i can see no good reason other than it being that there is now stock sitting unsold in the US so can be sold elsewhere. US customers getting preferential treatment.

and no, i dont care if £35 is still cheap its more than the US and its not due to VAT. $35 is today £21.05, so x 1.2 gives us £25.26. so why should i pay proportionally a much larger price for a product thats best part of a year old?

I cannot see that getting an old product at a greatly inflated price as anything other than google taking the pee.


March 17, 2014, 12:38 pm

Probably because it was an unknown technology and they wanted to sandbox it into an American market to develop it further, or whatever reasons they had before releasing it world-wide. Maybe it was to do with manufacturing on a large scale took a while to get off the ground. Who knows?
I would try not to take it too personally, if I were you.

If you think it's over-priced, don't buy it. Vote with your wallet. I'm not sure what else you can get with similar functionality for less, or even the the same amount though. Particularly considering the likely explosion of apps that will be released for this. It is running Android after all.

What other products are you considering?


March 17, 2014, 12:41 pm

I hope there are more UK-specific apps released for this soon. The current line-up doesn't really do a lot for me, to be honest.
From what I understand and web apps that use video players (iPlayer, Love Film etc.) won't support the 'cast' feature.


March 17, 2014, 1:01 pm

you think they would treat the US as a little sandbox trial? i think your looking for excuses now to forgive them.

as for price, its discriminatory, pure and simple. why should i pay more than americans are being asked to pay for it?


March 17, 2014, 1:07 pm

I said I don't know what their reasons are, but what I do know is that they din't hold out and shipping worldwide just to annoy you.

I doubt Google would discriminate agaist us just for not being American. Perhaps there are other costs involved we're not aware of, like shipping/import tax.

At the end of the day it's still a fairly-priced device and you ahve failed to give even one example of an alternative, which I think says it all.


March 17, 2014, 1:28 pm

i agree there are no alternatives.

with that in mind we should all be happy to pay £50 or £100 and thank google for so generously taking our money.

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