HBO is surveying customers who have recently tried HBO Now, to gauge what it’d take for them to sign up for a paid subscription to the cord-cutting streaming service.
The U.S. network has sent out a questionnaire (via TechCrunch) to those who have enjoyed a free trial of the groundbreaking $15 a month portal during the last couple of months.
One particular question asked whether they’d sign up for another “one time only” offer within the next three months. The options included another month-long free trial or for a discounted rate for three, six or twelve month periods.
Three months would be $29.99, six months would be $59.99, but an entire year would be $99.99 if HBO adopted the strategy. The annual subscription would provide a monthly tariff of $8.33 a month for those willing to pay up front, not far short of half of the current monthly price.
Of course the questionnaire is by no means indicative of HBO’s plans, but it does hint the company is at least open to the suggestion of lowering the price in order to bring more viewers aboard.
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HBO’s Stateside-only service, although offering access to some of the most critically acclaimed television, is much more expensive than the likes of Netflix, Hulu, Amazon Prime and the WWE Network, all of which are operating in the streaming space.
The company, and indeed the viewers who’ve signed up and are enjoying cable-free access to HBO for the first time, would say HBO Now offers tremendous value, but the price point does stand out compared to rivals.
HBO Now launched in April with Apple as an exclusive launch partner.