Rebrands are all the rage right now, so this latest marketing shake-up is no surprise.
Channel 5 has killed off its Demand 5 catch-up TV branding for good.
Taking its place is My5, the channel’s new on-demand service that rolls out today.
My5 is now available on a number of platforms, including iOS and Android, as well as on desktop via my5.tv. A new logo for the service has also been introduced.
The new branding will also replace Demand 5 on smart TVs, consoles, and set-top boxes this year.
Check out the My5 launch video below:
“Consumers increasingly expect a much more televisual and immersive experience from on-demand services,” says James Tatam, Director of Digital Media & Commercial Development for Channel 5.
Tatam continues: “We’ve designed My5 to enable viewers to focus on finding and watching great programmes and nothing else.”
The revamp also introduces a number of new features to Channel 5’s catch-up service, including a ‘favourite’ option for TV shows, a log of what you’ve already watched, and an option to pause your show on one device and continue playing on another.
The new My5 logo
What do you make of Channel 5’s rebranding? Let us know in the comments.