Samsung has released some fresh data on the sales of the Galaxy S6, revealing high demand for one colour variant in particular.
According to the South Korea tech giant, the company is struggling to keep up with demand for the gold Galaxy S6.
Samsung claims one in four customers in the UK and Ireland are enquiring about the Gold Platinum version of the S6 and S6 Edge.
The company says stock is either sold out or near to selling out across the whole of the European market.
“For several years, black and white smartphones were the colours of choice for mobile trend setters,” explained Conor Pierce, VP for Samsung Mobile UK and Ireland.
“Since the Galaxy S6 and S6 Edge went on sale last month, we have seen similar demand for Gold Platinum as our more traditional White Pearl and Black Sapphire colour options.”
Samsung even rolled out a psychologist to explain why customers might be keen to snap up the gilded blower.
“The colour gold represents wealth, abundance, high ideals, optimism, and wisdom,” said Donna Dawson, lifestyle psychologist.
She continued: “After years of recession and tightening our belts, we are now beginning to see some economic improvements and we dare to hope for a better future.”
Gold is having something of a surge in mobile device design in recent times, as noted with Apple’s gilded 24-carat Apple Watch.
Last month we reported on a gilding company that is peddling 24-karat gold Samsung Galaxy S6 handsets, although it comes at a cost of £1,664 per device.