Are you tired of having to use your own data plan to post drunken pictures of yourself on Twitter while in the pub? Well, BT may have a solution.
BT has just announced a partnership with Heineken to bring fast WiFi to almost 100 bars and pubs in London with plans to extend the wireless internet service to a further 200 pubs across the UK by the end of 2012.
The addition of the 100 pubs will take the number of BT hotspots around the UK to over three million. BT say customers accessing the WiFi in these pubs will be initially redirected to “a special area of the internet” called the Heineken Hub, which will have exclusive content from the Independent spin-off newspaper, i.
Access to the WiFi networks will be completely free to BT Broadband customers, but if you’re not a BT customer, fear not as users of “iPads, iPhones, iTouch [we presume BT means iPod touch], Android, Samsung and Blackberry devices and smartphones” will also get access through other BT partnership agreements.
Users will get access to exclusive, location-specific content including news, views, features, business, culture and sports. It is the first time this content has been available online and it will be updated daily.
Chris Bruce, CEO, BT Openzone, said: “Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It’s an exciting time to be involved in hospitality marketing.”