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Britain’s BlackBerry user-base to total under 1m by 2017


BlackBerry Passport

The BlackBerry death knell is unmistakable – new research points to the company’s UK market share slipping below one million users by the end of 2017.

That’s a stark drop from its comparatively glorious yesteryears, with BlackBerry having once held an 8 per cent market share – that’s 8 million users – back in June 2012.

The research comes as part of a new report from eMarketer, revealing this year’s BB market share would be a far low 1.9 per cent.

This Blighty-based slump is particularly poignant due to the fact that the UK has traditionally been one of BlackBerry’s more loyal user bases.

BlackBerry’s steady decline has been evident for many years, with both Apple’s iOS and Google’s Android platforms laying claim to the majority of UK market share.

Bill Fisher, UK analyst at eMarketer, said: “BlackBerry’s fall from grace has been spectacular, but these latest figures show that even its previously loyal core seems to be leaving in droves.”

Its market share has been decimated by Android and iOS, and more recently by Windows Phone, which is slowly gaining a foothold in the UK market,” he explained.

Windows Phone finally edged out over BlackBerry last year, putting the Canadian firm in fourth place nationally.

“As these operating systems continue to see growth in their market shares, it’s likely we’ll see BlackBerry drop off the map completely, leaving us with just three main players in the UK market.”

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It’s important to note that this is for casual users only, and doesn’t count BlackBerry handsets doled out in business.

BlackBerry is still a popular corporate handset, largely thanks to a focus on smartphone security and the company’s business-targeted marketing.

The company recently released its BlackBerry Classic handset that, while well-received, unfortunately may not be enough to restore the company to former glory.


February 27, 2015, 1:40 pm

How exactly could an 8% UK market share have equalled 8 million users?


February 27, 2015, 6:55 pm

Between IDC and, whatever, hack group did the fuzzy math numbers for this story.... it all BS, designed to, bash BlackBerry.

BlackBerry just came out with, probably, the most innovative phone of the last couple of years - the Passport - and the Classic is being touted as "The Best BlackBerry Ever" by the New York Times and other critics.

How does this group know what BlackBerry numbers will be for 2015, much less, by 2017....if anything - they appear to be poised to grow with the new devices they are launching.


February 27, 2015, 9:22 pm

I just read an article on how BlackBerry sales are on the uptick in the US. I think assuming that blackberry sales will continue to decline to nothing is really foolish when the evidence has shown they may have already hit bottom. By 2017 they may be back up to 2 million users. My guess is as good as yours with the current information.

Jack Cooper

March 1, 2015, 10:36 pm

My thoughts exactly. 100 million smartphone users in total? Give me a break.

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