U2’s frontman Bono has publicly apologised for forcing the band’s latest album onto iTunes accounts worldwide.
Apple announced that every iTunes user would be getting free access to ‘Songs of Innocence’ at the iPhone 6 launch, a move they would later regret.
Bono made his apology regarding the incident via a Facebook interview where the band responded to fan questions.
“Oops. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves,” offered the Irish musician.
“Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs we poured our life into over the last few years might not be heard.”
Both U2 and Cupertino’s fruitiest firm were slammed by just about everyone for pushing the album onto devices without consent of the user.
It was doubly gaffe-alicious as Apple was, at the time, caught up amidst the leaked celebrity nude images scandal, leaving many users thinking they’d been hacked when unpurchased goods showed up on their iTunes accounts.
In response to the public outcry, Apple later released a tool that allowed any of the album’s 500-million recipients to remove ‘Songs of Innocence’ from their accounts entirely.
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