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BlackBerry Z10 sales fail to meet expectations say analysts

Sam Loveridge by

BlackBerry Z10
BlackBerry Z10

BlackBerry Z10 could have failed to meet sales expectations, with a prediction that the flagship BB10 OS handset may only sell 300,000 units by the end of the BlackBerry fiscal year on March 2.

According to analysts Cannacord Genuity and Pacific Crest, earlier sales estimates were up to 1.75 million handsets, but due to poor launch sales BlackBerry Z10 leaves the company at risk of incurring a fifth quarter of losses in a row.

“Our global surveys post the recent BlackBerry Z10 launch indicated mixed initial sales with limited initial supply cited as the reason for early post-launch stock-outs at some carrier stores rather than overwhelming demand,” said Canaccord Genuity. “Our follow-up checks have indicated steady but modest sales levels.”

Due to the BlackBerry Z10 only launching in the US in mid-march at the earliest and having increased competition from new handsets like the upcoming Samsung Galaxy S4, analysts are suggesting that there will be continually weaker consumer demand for BlackBerry 10 handsets.

“With our expectations BB10 smartphones will face increasing competition from a host of new Android and Windows smartphones and potentially a new iPhone in 1H/C2013, we anticipate global carrier partners will order cautious initial BB10 inventory levels, leading us to lower our Feb. quarter and F2014 BB10 estimates,” added Canaccord Genuity.

The BlackBerry 10 OS launch was tipped to be the make-or-break event for the struggling company, following a rather disastrous eighteen months including dwindling earnings, staff redundancies, a declining user base and a history of service problems.

“We continue to believe the Z10 launch involves relatively small shipment volumes and only moderate sell-through so far in markets which have historically been some of BlackBerry’s strongest,” said Pacific Crest. “As a result, investor optimism that the BB10 could reverse the company’s trajectory appears to be well overdone at current levels, in our view.”

What do you think of the BlackBerry Z10? Do you think BlackBerry missed the high-end smartphone targets with the BB10 handset? Give us your thoughts on the Trusted Reviews Facebook and Twitter pages or the comments section below.

Via: tech-thoughts

Go to comments


February 22, 2013, 5:21 pm

Is this a Tech News site, or a Tech Speculation site?
Write an article when we have solid numbers.


February 22, 2013, 7:20 pm

I think its a 'Lazy and Irresponsible News Site'.

Corrupt analysts have been feeding lazy media outlets bogus reports to manipulate the stock lower, they're all too willing to copy and paste these into an article without doing any research themselves or checking the credibility of the report source.
fyi they just RASIED the price of the Z10 in the UK 3 weeks after release. Have your ever heard of a poorly selling consumer electronic device raisings its price when selling poorly? This is journalism at its worse.


February 24, 2013, 11:15 am

Sad truth is... Nobody wants it. Why would you invest a penny in an ecosystem that is likely to be the new webos?


February 24, 2013, 5:29 pm

I suspect the reason that the price has increased is down to how poorly the GBP is faring against the USD, rather than anything to do with how the Z10 is doing in terms of sales figures.


February 24, 2013, 6:53 pm

fyi gbp is down 3.8% the last month. I just checked the price hike, it was closer to 15% not 10%, either way your theory doesn't hold up.I would appreciate a reply Evilpaul...

Gary Stortz

March 3, 2013, 3:55 pm

Do you ever leave your office? The Blackberry Z10 has been sold out in many Canadian mobile stores repeatedly. Do not report as if the UK is the bell weather for the world wide sales of the Z10 report based on the countries that have had the product available... You could pick up the phone and call a few mobile stores ... I don't know maybe even try to do your job.....

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