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BlackBerry Z10 launch reportedly knocked by mass returns

Luke Johnson


BlackBerry Z10
BlackBerry Z10

Tipped as the company’s saviour, the BlackBerry Z10 has failed to ignite excitement as expected with latest reports suggesting the handset’s recent US launch has been followed by 50 per cent return rates.

Having fallen slightly under the radar since its late January UK arrival, the BlackBerry Z10, the first device to come pre-installed with the Canadian manufacturer’s BB10 operating system, hit US markets in recent weeks with analysts since describing early sales as “anaemic.”

More worryingly for BlackBerry than reported low sales, however, will be the claimed return rates with some even suggesting that returns are now outstripping sales.

“We believe key retail partners have seen a significant increase in Z10 returns to the point where, in several cases, returns are now exceeding sales, a phenomenon we have never seen before,” Detwiler Fenton analyst Jeff Johnston stated in a recent report.

Suggesting that BlackBerry Z10 sales are “in line-to marginally ahead of anaemic sales” of ailing, pre-BB10 BlackBerry handsets, fellow analyst Joe Fersedi of ITG has stated the handset “started poorly and weakened significantly as the days passed.”

With BlackBerry, formally known as RIM, having revealed in a recent earnings call that more than one million BlackBerry Z10 handsets had been sold prior to the device hitting US shores, the company was keen to dismiss reports of heightened return rates.

“BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices,” an official spokesperson said. “This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today.”

Building on its currently limited BB10 offerings, BlackBerry has confirmed that that the first physical QWERTY keyboard hosting BB10 handset will hit the UK later this month, in the form of the BlackBerry Q10.

Via: WSJ


April 12, 2013, 3:58 pm

Why are you guys so quick to jump on the BlackBerry bashing bandwagon, you guys also jumped on the story of the Z10 failing to get security certification despite the fact that it wasn't even tested yet and the original source for the article had retracted the story.

Now while other blogs are reporting headlines like "BlackBerry calls on regulators to investigate 'absolutely false' report on Z10 returns" you are reporting this.


April 12, 2013, 5:55 pm

Not surprised by this news! I returned mine 2 days after buying, just doesn't wow you like other smartphones can. While the OS is efficient it's bland and boring and the less said about BB Apps the better. On the other hand my new HTC One is the next gen handset I was looking for. RIM is in dire straits


April 12, 2013, 10:15 pm

Well not everyone has the same experience as you. I'm really enjoying the z10, it's an amazing phone IMHO. It's very efficient, slick and additive. The don't get the lack of apps thing, it has all the social apps that I'd want, plenty of the top games etc, new ones daily, lots of updates, far from boring, but most importantly, it's a powerhouse for communication, just a great phone!


April 13, 2013, 8:33 am

It's one thing to report rumours about upcoming products etc, quite another to engage in what amounts to destructive gossip mongering. And more to the point, what actual value does this sort of story add to the Trusted Review proposition to its readership?


April 13, 2013, 11:54 am

"Trusted reviews"?? Oh yes - sure you are. Absolute garbage coming from garbage.

Tony blair

April 15, 2013, 2:53 am

It's news,If you don't like it,Don't read it....Plenty of other sites are reporting this as well.
And are you all really that surprised ? Have you used it yet ? IMO it's boring doesn't other anything new and it's probably at least 2 years late to the party bye bye RIM.Say hello to the panda for me.


April 25, 2013, 3:52 am

When the BS " Blackberry returns" story is used after it was discredited I wonder if there is an ulterior motive to the story. Only someone wishing to short the stock (or with a bad case of Schadenfreude) would pull this sort of stunt. "Trusted Reviews" ...I don't think so! You should pull is "article" and print a retraction before you confuse someone.

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