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BlackBerry still beating Windows Phone in UK

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Market research has shown that BlackBerry is still more popular than Windows Phone here in the UK.

Microsoft reckons that Windows Phone has overtaken BlackBerry as the third-place smartphone platform, and while that's a distant third behind runaway leaders iOS and Android, it's still an important position to be in.

But one piece of research that emerged recently suggests that BlackBerry still holds sway in Great Britain.

As pointed out by journalist Charles Arthur, London-based market research firm Kantar has published a chart that shows the breakdown of the mobile device installed base in the UK over a ten year period. As you might expect, by the end (which is March 2014) Android takes the top spot, followed fairly closely by iOS.

But down in third place, just ahead of Windows Phone, is BlackBerry.

Of course, this graph also shows that while BlackBerry ownership has declined markedly over the past two years, Windows Phone has grown steadily over a similar period.

This can likely be attributed to the relaxing of Microsoft's initially strict hardware requirements, which has led to the release of popular low-end Windows Phone 8 devices like the Nokia Lumia 520.

Meanwhile BlackBerry evidently continues to cling on to relevance thanks to the support of business users, who are loath to be rid of its solid physical keyboard and secure software.

It seems as if Windows Phone is overtaking BlackBerry as the third most popular smartphone platform in the UK, then, but it's not quite there yet.

Read More: Best tablet 2014

Via: Pocket-lint

Sean Cameron

June 17, 2014, 12:51 pm

That seems to count Blackberry as a whole, including legacy devices. I get the impression that Microsoft are measuring themselves against Blackberry 10 devices, which have not been nearly as successful.

JT_daniel

June 18, 2014, 1:23 pm

Seeing Windows phones are primarily gaining market share with the efforts of Windows Phone 8+, it is hardly a legitimate comparison to measure it with data over the last 10 years. Surely it isn't hard to isolate the last few years of the market research?
As a neutral, IMO comparing 10 years data for a relatively newly matured market such as mobile phones is downright silly. An interval of 3 years would be much more realistic, since the landscape is constantly changing. .

Freeman Technologies

September 29, 2014, 10:52 pm

WP IS NOW LARGER THAN BLACKBERRY PUT TOGETHER. SO KANTAR IS OFF

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