Despite being one of the most eagerly awaited gaming launches of the past year, Call of Duty: Black Ops 2, which became the fourth biggest day-one entertainment launch in UK history following last week’s November 13 Call of Duty: Black Ops 2 release date, is said to have suffered reduced sales when compared with its predecessors.
That said, although failing to eclipse opening week sales of Call of Duty: Modern Warfare 3, the preceding Modern Warfare 2 or indeed the original Black Ops, Call of Duty: Black Ops 2 sales have fallen at a lower rate than the rest of the games industry. Whilst sales of the latest addition to the iconic COD franchise have dropped a smidge over 20 per cent, the UK games market as a whole has suffered a 28.7 per cent year-on-year sales decrease.
The world’s largest gaming franchise, the Call of Duty series has become a firm consumer favourite despite persistent grumblings in past years over the brand’s potential stagnation. “People want to be entertained and if they are getting entertained by the same thing over and over again, that’s not entertainment, that’s just boring,” one retailer told gaming outlet MCV.
Although having failed to reach the lofty heights of past COD offerings, Call of Duty: Black Ops 2 topped the UK All Format Gaming chart earlier this week following its opening five days on sale, dethroning bitter rival Halo 4 in the process.
Landing following two previous high-profile midweek launches that included the arrival of Assassin’s Creed 3, Call of Duty: Black Ops 2 sales were split largely between the two core consoles with Xbox 360 gamers accounting for 60 per cent of all units sold. With PS3 titles responsible for a further 38 per cent of sales, PC gamers controlled just 2 per cent of Black Ops 2 sales.
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