Adding more weight to rumours most folks are already taking for granted, the Wall Street Journal’s sources are tipping only “subtle changes” in this year’s iPhone releases.
The change will be a departure from Apple’s previous strategy of shaking up the design every two years.
Instead all of the big changes will be saved for the 2017 release and the 10th anniversary the iconic iPhone, the WSJ’s sources say.
They will include Jony Ive’s long-held desire for an iPhone that will “appear like a single sheet of glass."
Other big changes touted include an edge-to-edge OLED display and a fingerprint sensor build right into the display rather than integration within a home button.
See also: iPhone 8: Everything you need to know
With iPhone growth slowing for the first time in its history, it’ll be intriguing to see whether Apple can capture the public’s imagination with the iPhone 7.
One of the reasons cited for the drop off in growth was the relatively minimal upgrades touted in the iPhone 6S series.
Will offering the same design for the third straight year damage Apple’s prospects further? Share your thoughts below.