A US craft beer brewery is developing edible six-pack rings that feed rather than snare marine life. Suddenly, being an eco-warrior looks pretty damn good.
Florida's Saltwater Brewery has partnered with New York-based ad agency We Believers to create the Edible Six-Pack Ring. Rather than being made from plastic like traditional slosh-up sheaths, the Edible Six-Pack Ring is made from boozy byproducts like wheat and barley.
Designed alongside a team of engineers in Mexico, the 3D-printed edible and 100% biodegradable packaging is thought to be a first in the beer industry. An initial production run saw 500 six-pack rings manufactured, with Saltwater ultimately planning to produce some 400,000 rings every four weeks – enough to meet its current monthly output.
“We hope to influence the big guys and hopefully inspire them to get on board,” commented Saltwater Brewery president Chris Goves.
Saltwater added that it wants investors and larger breweries to get hip to the new green technology and help drive down manufacturing costs, which currently sit at about 10-15 US cents, or about 7-10 pence in UK.
You can learn more about the Edible Six-Pack Ring by watching the video below.
Header image credit: Saltwater Brewery
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