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BBM Windows Phone app still not in the works says BlackBerry

Luke Johnson

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BBM
BBM

BlackBerry has suggested that there are still no plans to launch a BBM Windows Phone app despite having brought the messaging service to iOS and Android.

Despite the iOS and Android iterations of the free-to-use BBM messaging app secure a staggering 10 million day one downloads late last year, the Canadian manufacturer as claimed that there is still not enough consumer demand to warrant a BBM Windows Phone app.

It [the continuing lack of a BBM Windows Phone app] is entirely market driven,” David Proulx, BlackBerry’s Senior Director of BBM Business Development said while speaking with TrustedReviews. “Our initial launch on iOS and Android was a function of the prevalence of those platforms.”

Although confirming there is no plan for a BBM Windows Phone app just yet, Proulx has failed to rule out the future launch of such a service.

He stated: “As other platforms emerge, whichever they may be, we will execute on those platforms as well.”

Looking to justify the company’s lack of support for the growing Microsoft OS, Proulx added: “It is not a statement of intent, and it’s not a strategic or religious thing, it’s just a function of when does it make sense and when is it something that consumers demand in sufficient numbers to make it worth our while and worth their while.”

Although the Windows Phone platform has traditionally struggled to attract top-flight developers and applications, in recent months the emerging OS has gone from strength-to-strength.

As well as seeing rapidly increasing market share, the Windows Phone platform has benefitted from the likes of Instagram, WhatsApp and Vine apps all hitting the Windows Phone App Store.

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Tim Sutton

January 17, 2014, 3:25 pm

But they'll still make it available to the far smaller niche markets, such as Blackberry owners.

meanguy

January 17, 2014, 5:06 pm

They're just sad they're no longer in the third spot and that windows phone 8 is actually better than them, I see it as revenge

Jack

January 17, 2014, 5:39 pm

Even though the blackberry bosses 2 days ago said that there is going to be support for a Blackberry Enterprise Support server for WP. http://gadgets.ndtv.com/apps/n... It even says so. Why would the give Windows Phones Blackberry Enterprise Sever Support if they aren't going to release BBM?

jhtanglewood

January 17, 2014, 6:01 pm

No one I know uses BBM anyway, not even the one person who actually uses a blackberry.

Chuck Mira

January 17, 2014, 6:21 pm

Guess Blackberry doesn't bother to look at global industry statistics (Blackberry is well below Windows Phone in market sales/share)

counterblow

January 17, 2014, 8:09 pm

By this measure Blackberry should stop making BBM for Blackberries..... what an inept cluster of fools.

Shoey5

January 17, 2014, 8:58 pm

Kind of funny how a platform that is growing at a faster pace than their own is too small, maybe they should just close their doors and go home!

Guest

January 18, 2014, 4:18 am

Maybe all of you don't understand that Blackberry wants to make money from BBM primary as a corporate app. So looking at the overall market doesn't help. However looking at the fact that Blackberries popular BES 10 system supports Blackberry, Android and iPhone (not Windows) might make you think that they are not interested. If however every windows phone user wanted BBM they would be interested in creating a version for windows. That being said I think that in the medium term they are wanting to - just first they want to pick the lower hanging fruit. Such as the other 20 of android that currently can't use BBM and BBM 2.0 for iPhone. Seams slightly more important to me

any thoughts?

windows phone user

January 18, 2014, 10:59 am

Windows phone users may not need the BBM app, as we are having the best cross platform apps like whatsapp, hike, viber etc. And many of my friend (android, ios users) had installed BBM, and deleted within a week.

mlauzon

January 18, 2014, 12:58 pm

The funny thing here is that BlackBerry could've brought out BBM for all 3 major platforms -- including their "minor" one -- if they would've used the IDE called Codename One, as it lets you develop for one OS while it auto-codes for the other platforms!

YOUNG BO$$

January 18, 2014, 11:18 pm

We no longer want their trash app on our platform, android user are complaining seriously of bad experience with the BBM app, its a slap and an insult to say we don't have enough consumer demand, yet we are the 3rd largest platform, so why making BBM available for BlackBerry user when you are behind window when it comes to consumer analysis? Get lost,with ur app

rene

January 19, 2014, 7:52 am

that is bs, waiting for what, aound stupid, when you want market share you just launch and deal with the outcome, or just ask to whatsup people, the just did it and took the risk, if you dont believe in the market just go home. and stop with the idiotic excuses.

Alex Jordan

January 30, 2014, 8:39 pm

Shame. after 5 years I've finally left BB for Microsoft. Along with 3 relatives. All of us would use the BBM app if it was available. And try to get more iphone and android friends to download it too.
Unfortunately by the time BB releases the app I will be with WhatsApp or something else, and not willing to switch.

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