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BBM to come to Apple and Android devices in app form this summer

Luke Johnson


BBM: The iconic messaging service is iOS and Android bound

BlackBerry has confirmed that BBM is to become a multi-platform messaging service for the first time, with Apple and Android BBM apps to launch this summer.

The first time that the iconic BBM messaging service will be available on non-BlackBerry device, BlackBerry CEO and President Thorsten Heins has confirmed the WhatsApp and iMessage rival will be made available for iPhone and Android users in the coming weeks.

“It’s time to bring BBM to a greater audience, no matter what mobile device they carry,” Heins said speaking during his BlackBerry Live Keynote speech. He added: “This summer BBM will go across multiple platforms.”

Having confirmed the introduction of BBM Channels for BlackBerry handset users, Heins made the shock announcement that BBM would step out into the wider mobile world, a move that has long been called for by the service’s users.

Making the announcement he stated: “We will make BBM available as the premier mulit platform messaging solution around the world and even better, its free.

“BBM on blackberry will also be the most integrated system but other platorms will be as feature rich as we can.”

Offering further insight into the app-based BBM rollout that will see the messaging service brought to BlackBerry’s main rival devices, including the iPhone 5 and Samsung Galaxy S4, the BlackBerry head stated: “At launch will will support iPhones running iOS 6 and Android device on Ice Cream Sandwhich and higher.”

He added: “We are making the BBM platform more powerful than ever. We want to offer this pure mobile service to everyone.

“Why is BlackBerry doing it now? It is a statement of confidence. The time has come for BBM to become an independent mobile messaging solution.”

Isaac Sarayiah

May 14, 2013, 5:29 pm

I don't get this. This is the one powerful USP Blackberry had and it is giving it away - doesn't this reduce sales for its own handsets in the long-term, as there is no need now to get a Blackberry to BBM your friends who also have Blackberries?

Karl Senior

May 14, 2013, 6:18 pm

BLACKBERRY has just killed of a significant portion of their sales with this announcement. Now I can get my Android device, so hey, Im happy, lol......


May 14, 2013, 11:17 pm

A bit late, they saw the success of whatsapp and decided they want to reinvent themselves as an apps platform


May 14, 2013, 11:37 pm

Makes sense, with whatsapp out there no point in keeping blackberry only, honestly with whatsapp and other services like Kik you really can't tell me BBM was still a draw card to buy a blackberry. iMessage could/should possibly do the same thing.

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