BlackBerry has launched a new BBM app, with the free to use messaging service landing for Wi-Fi only iPads.
With the BBM for iPhone and BBM for Android apps having been originally introduced last month, ailing smartphone maker BlackBerry has now rolled out its free-to-use WhatsApp rival to Wi-Fi only Apple devices, such as the new iPad Air and iPad mini 2.
Having been confirmed shortly before launch by BlackBerry’s Head of BBM, Andrew Bocking,
With the recent multiplatform BBM launch having seen the formerly BlackBerry handset exclusive service exceed 10 million downloads during its first 24 hours of availability, Bocking has stated that he is “pleased” with the high adoption rates.
Although the existing iOS BBM app can be used on 3G and 4G connected iPads, the new application allows Wi-Fi only models to make use of the cross-platform messaging options for the first time. Far from a all new service, the new app is simply an upscaled version of the iPhone offering.
Originally BlackBerry had stated that it would not bring BBM to iPads as the messaging service was better used on truly portable, and independently connected devices.
Speaking exclusively with TrustedReviews back at BlackBerry Live in May, Vivek Bhardwaj, Head of the BlackBerry Software Portfolio stated: “Smartphone is our real focus and again it comes back to what BBM is.”
He added: “If you look at BBM and the engagement and the activity, it’s because it is mobile, because people are on the go.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
