BBC Three has had its switch flipped from conventional broadcaster to online service.
Sure enough, yesterday proved to be the last day of BBC Three functioning as a regular UK channel. From today, it's an exclusively online service.
In fact, the BBC reckons the channel is the first in the world to make such a bold move.
From now on, long-form BBC Three content will show up on its new home, the Best of Three website, as well as through everyone's favourite catch-up service, iPlayer. Think comedies, dramas, and documentaries, and box-sets of some of the channel's top shows.
There'll also be a steady drip of shorter content pushed to the channel's new mobile-focused website, The Daily Drop, as well as its YouTube channel and social media accounts. Think short films, animation, and sports updates.
Related: Best TV 2016
In each of these categories, the Beeb will continue making content for BBC Three's 16-34 target audience. It's promised to continue providing original comedy and drama shows, as well as documentaries and current affairs programmes for younger viewers.