The BBC has been pretty upfront about its thoughts regarding the future of 3D in our homes. In March last year, it published its technology strategy for the coming years, branding the currently furore around the 3D platform as “hype” and that the BBC would not be committing completely to 3D because it fears it may “fail to deliver/take off.”
Therefore is comes as no surprise that the BBC’s 3D coverage of the Olympics will be very limited. Roger Mosley, BBC director of London 2012, has announced that the state broadcaster will be covering some parts of the opening and closing ceremonies in 3D, as well as the men’s 100m final.
These three live events will be complimented by a nightly highlights package which 3D TV owners will also be able to take advantage of. The whole 3D coverage is still seen by the BBC as an “experiment” as it continues to test the waters, as it did last summer with its 3D Wimbledon coverage.
Coverage of the Olympics will be broadcast on BBC One, along with a HD simulcast on BBC One HD and the 3D version will be broadcast on the BBC HD Channel, again similar to the set-up for Wimbledon. The nightly highlights package will feature a range of sports on the BBC HD channel after all the live action has finished.
Along with the BBC’s belief that 3D take-up has not been that great among the general public, another reason for limiting the 3D coverage is that if it had covered more events in 3D, it would have limited the number of events broadcast in HD, which many more viewers would benefit from.
We imagine that those people planning on upgrading or have already purchased a 3D TV in anticipation of the European Championships and Olympics later this year will be disappointed with the paltry selection on offer from the BBC.
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Are you disappointed with the lack of 3D coverage? Let us know in the comments below.
Source: Roger Mosely’s Blog