The BBC is on a bit of a roll with its coverage of the London 2012 Olympics. It’s reporting massive figures both for its dedicated Olympic app and online video streaming.
The BBC Olympics app for Android and iOS has been a hit, with over 1.5 million downloads since it was launched on July 12. It allows you to watch any of the BBC’s 24 live streams on the go, which means that if there’s an obscure event you really want to see - let’s say dressage - you don’t need to wait for Gabby’s round-up at the end of the day.
It’s even better news when it comes to viewing these live video feeds the old fashioned way. Website viewing figures are through the roof, with some 29 million video requests since the beginning of the games. That includes 18 million unique browsers accessing the sporty content.
And the most popular video feed of the lot for UK audiences? That falls to Mark Cavendish’s road race disappointment, which pulled in 1.3 million online viewers.
Of course, this report was compiled on Friday, so it doesn’t take into account Team GB’s extraordinary golden hat-trick on Saturday, or Andy Murray’s stirring demolition of Roger Federer in the men’s tennis final on Sunday. Not to mention the small matter of the 100 metre men's final.
Overall, then, there’s been a staggering 80 per cent uplift in browser activity on the BBC website thanks to the corporation’s thorough Olympics coverage.
Those gleefully predicting an apathetic UK public must be awfully disappointed.