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Asus Eee Pad Transformer Prime Officially Launched

David Gilbert


Asus Eee Pad Transformer Prime Officially Launched

Asus has officially launched the the Eee Pad Transformer Prime, the Zenbook-like tablet/keyboard combo which is the follow-up the the Asus Eee Pad Transformer.

It was less than three weeks ago that Asus CEO Jonney Shih revealed the new tablet on stage at AllThingsD's AsiaD conference, but now Asus has revealed the full list of specs.

The Asus Eee Pad Transformer Prime will be the first device to ship with Nvidia's new Tegra 3 processor, which was also officially launched today, and promises five times the performance of Tegra 2 . The Transformer Prime won't be available immediately as some had expected, but will be hitting stores early next month.

Asus Eee Pad Transformer Prime 3

The quad-core Tegra 3 processor will be back up by 1GB of RAM and 32GB or 64GB of internal storage. The tablet has also been slimmed down to just 8.3mm but still promises a battery life of 12 hours - or up to 18 hours with the added battery in the new dock.

Other hardware improvements see an 8 megapixel camera on the rear with a flash, f2.4 lens and a back illuminated CMOS sensor - with the ability to record 1080p video. There is also a 1.4 megapixel camera on the front.

Asus Eee Pad Transformer Prime 5

The screen has also been given a boost, with the 10.1in 1280x800 display now using Super IPS+ technology which claims to be a lot brighter for better outdoor use. Asus SonicMaster sound technology has also been included.

The dock and tablet have been designed with the Zenbook aesthetic in mind and when closed will look very like a smaller version of the UX21 or UX31. The tablet will come in both amethyst gray (gray and purple) and champagne gold (silver and gold) and is designed to resist water and oil thanks to a hydro-oleophobic coating, making it fingerprint resistant.

Asus Eee Pad Transformer Prime 9

Unfortunately there's no Ice Cream Sandwich at launch with the Honeycomb (3.2) version of Android available instead - however Asus has said that the updated version of Android would be available soon after launch.

Asus Eee Pad Transformer Prime 13

Pricing is of course a very big issue when it comes to tablets, and the Transformer Prime 32GB edition will cost $499 when it hits shelves in early December while the keyboard dock will set you back a further $149. The larger 64GB model will cost $599.

Asus Eee Pad Transformer Prime 11

We've reached out to Asus for UK pricing on these very enticing tablets and we'll bring them to you as soon as we get them. For now let us know in the comments what you think of the Transformer Prime.


November 9, 2011, 3:46 pm

I'm a big fan a TR content, but a comment on advertising. The dynamic banner ad running down the left of the page made browsing unbearably slow to the point where I though the browser had crashed (my system: Firefox/Ubuntu running on quite a new laptop). Please take care that the ads don't become so obstrusive that they make TR unusable - at least without ad/flash blockers which many people will resort to.


November 9, 2011, 4:36 pm

The title is a bit misleading. "Officially Launched"? Surely 'launched' means that it is available to buy?


November 9, 2011, 9:36 pm

Looks awesome at the moment and looking forward to the full review. Probably won't get one, but just because of my own sorry state of finances, but if I was looking I would probably looking in his direction.

As a business machine, it would have been great if it came with a built in stylus for note taking, etc. Also when using it as a tablet (as opposed to a 'laptop' config, does the keyboard need to be taken off and held/ stored separately or can it be attached so it folds in behind the tablet - asking a lot, but it would effect ease of use.

Can't wait to see them in stores to have a play around with them.

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