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Asus’ 2016 devices will ship with AdBlock Plus built-in



ASUS has revealed its 2016 devices will ship with a browser automatically programmed to block advertisements.

The company’s proprietary browser, shipped with all of its web connected mobile products, will have the AdBlock Plus tool built-in and enabled by default.

The decision comes following a huge backlash against intrusive web advertisements on desktop and mobile platforms, which have slowed down browsing, sucked down data and threatened the security of users through malware.

Consumers have flocked to third-party tools from the likes of AdBlock plus, much to the chagrin of those with a vested interest in pushing ads in front of eyes.

Unfortunately, ASUS’s browser only has a limited user-base, Motherboard (via Engadget) reports, with around 15 million users around the world. Naturally those who purchase the firm’s devices often opt for their own browser.

However, the decision could set a precedent with other manufacturers and software makers following suit.

Related: Asus Chromebook C201 review

Co-founder and CEO of AdBlock Plus CEO Till Faida told Motherboard: “We’re extremely happy to team up with Asus, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry - a call getting louder by the day.”


December 23, 2015, 10:09 pm

I don't see why website ads can't be more like print magazine ads. They generally add to the enjoyment of reading the magazine. Web ads somehow manage the opposite, which just shoots themself in the foot.

Spike Black

December 24, 2015, 10:15 am

I can understand it, I've visited sites and watched my entire PC slow to a crawl as it loads all the scripts, even trustedreviews in IE is unreadable for 20-30 seconds until all the ad's load.


December 24, 2015, 11:49 am

A VERY welcome addition. Online advertising is so ridiculously invasive. All I can say it thank you to whoever invented AdBlock for browers, YouTube etc.


December 24, 2015, 11:51 am

Agreed. YouTube is the worst since it FORCEs you to watch an ad before the video plays. So glad when AdBlock came along as it just skips you straight to the video instead. I just boycott any company or product advertising through such invasive means.

Paul Cox

December 27, 2015, 11:29 pm

Ironically this site has amongst the most intrusive advertising of any site I visit. Much as I appreciate that such sites need an income from adverts having screen filling adverts on the iPad made me get an ad blocker as soon as they were available.

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