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Argos trumps Amazon in Black Friday wars with 13 days of price cuts

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Argos

There's a couple of weeks to go until Black Friday carnage is unleashed, but several outlets are getting a head start, with Argos announcing a full-on deals bonanza.

Starting on Friday, November 18, the retailer will run a 13-day Black Friday event that will continue through Cyber Monday, and which it promises will provide "deals galore on thousands of products".

While the company is yet to reveal specific deals, it promised there will be some sizable discounts available on a range of technology, toys, consumer electronics, and domestic appliances.

Black Friday itself takes place on November 25, but it seems there will be plenty of opportunities to bag a deal in the days leading up to, and after, the big day itself.

Related: Black Friday deals

Amazon has already announced it's Black Friday discounts will go live starting Monday 14, and go on until Black Friday, while several other outlets will be slashing prices over the coming weeks.

Cyber Monday takes place on November 28, and is basically Black Friday's geekier, digital cousin, when a range of technology deals are set to go live.

Argos says it expects Black Friday to be a digital day again this year, after its website received around 12 million visits on the day itself in 2015.

The retailer lists "wearable tech such as Fitbit, Virtual Reality Headsets, 4K & LED TVs, X Boxes with games such as FIFA 17, and Amazon Fire Sticks" as among the thousands of products being delivered to stores across the UK ahead of Christmas.

Same-day Fast Track delivery slots will be offered to customers on a first-come, first-served basis with subsequent days’ slots offered once Black Friday’s delivery schedules are full.

Related: Best Argos Black Friday deals

John Rogers, Chief Executive Officer of Sainsbury’s Argos, said: “Last year’s Black Friday was the biggest and most successful shopping day ever for Argos.

“We have been busy preparing for the Black Friday period for many months now, making sure our website, stores and distribution operations are all geared up in anticipation of high levels of demand for our great range of products.

“Without doubt Black Friday and Cyber Monday have changed how people shop for Christmas in the past few years but we remain focused on making shopping easy and convenient for customers, so they can get a great deal, whether they choose to shop with us in store or online, or a combination of the two.”

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