Adele plans to keep her long-awaited new album off all streaming services, according to reports on Thursday.
Instead, the full-length LP will only be available to paid download and physical media customers when it is released on Friday.
In recent weeks, speculation has been rife as to which streaming services the Londoner would embrace.
The most recent speculation suggested that subscription-only platforms like Apple Music would be granted the new record, while those with free-to-play options would not.
However, according to three people supposedly “with direct knowledge of the release plans” there’ll be a streaming blackout. A spokesperson for the singer has refused to comment.
See also: Is YouTube Music a Spotify killer?
The decision wouldn’t be a huge surprise, given Adele’s new album is being released by XL Recordings, a vocal critic of the new streaming-centric landscape.
The album is expected to be one of the best selling of all time, with 2.5m copies expected to be shifted in the first week.
Despite being widely available on streaming services, ‘Hello,’ the first single from ’25’ set a record for first week download sales, racking up over a million units.
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