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Head-to-Head: Is the Google Pixel ridiculously overpriced?


Google has unveiled its flagship Pixel phones, replacing the Nexus brand famous for its stock Android software and good value. Prices for the new Pixel start at £599 – the same as an iPhone 7. Is that too much? Michael Passingham (@MrPassingham) thinks so, but Max Parker (@ParkerMax) is having none of it.

Michael Says...

Google Nexus used to represent the best-value Android phones on the market. The Nexus 5, one of the best Android phones ever cost just £300 at launch. Now we're looking at the very cheapest Pixel costing £599 and the most expensive XL priced at £819.

Simply saying 'Google shouldn't try to be Apple' is a fallacy. Instead, Google should play to its strengths and send its great software and services far and wide, instead of locking them inside its own hardware. Google Assistant should be on every phone that's able to run Android 7.1, and hiding it from the majority of users is underselling its quality.

Max Says....

If Google want its phones to compete with other flagships from Apple, Samsung and LG, it needs near-faultless phones and that costs.

High-end components don't come cheap, which is why old Nexus devices like the Nexus 4 and 5X suffered from having poor cameras and weak batterys. The Pixel is undoubtedly more expensive, but with that you get a much better phone that will give the iPhone 7 and Galaxy S7 a run for their money.

Is it expensive? Yes. Is it too expensive considering the competition? No, it's a flagship phone which is commanding a flagship price. That's fine.

What do you think?

Have your say in the debate and let us know your thoughts in the comments below or tweet us via @trustedreviews.


October 5, 2016, 2:46 pm

I was holding off buying a new phone in the hope that the Nexus 6P replacement would be a similar price to the 6P. I had a sinking feeling when it was announced that they would be branded as Pixel as the logical reason for this was to re-position them in the market, probably as a more premium/expensive option.

Guess I'll probably stick to my OnePlus 2.

Mur John-Paul

October 5, 2016, 2:56 pm

UGH this is awful.

The reason Google is pushing this price point is because they want to have a direct phone that can compete with Apple and their pricing. They want to have a bling phone that seems worth it to buy to the non-technical and fanboys because Google stamped their name on it similar to people buy Apple products because its made by Apple.

Android users who know better would just buy another phone like Oneplus, LG, HTC etc.


October 5, 2016, 3:13 pm

no one will touch these at this price. only 1080p screens yet designed for VR?! no thanks.
Oneplus must be laughing. a shot in the foot from google here


October 5, 2016, 3:33 pm

Completely shocked at those prices. I can see what Google are trying to do, and I'm sure they're great, well made, premium quality handsets, but, they need to keep the Nexus line going as the mid-range offering to compete. Google have just alienated a huge percentage of Nexus die-hards who are in line for an upgrade, but now look at these phones and won't upgrade just because of the price. Really sad. Honestly, if they'd announced the Pixel phones, then even announced ONE cheaper Nexus for 2017, they'd have had a much easier ride. I might look at the OnePlus 3 now as a replacement for my N5.


October 5, 2016, 4:03 pm

psvr is 1080 too and is getting sweet reviews


October 5, 2016, 4:04 pm

smells like another apple victory


October 5, 2016, 6:10 pm

Max seems under-informed about Nexus phones. Yes, the Nexus 4 and Nexus 5 had poor performing cameras. But for other devices of their same size, their battery life was great and they performed admirably in stark comparison to their prices. The Nexus 5x did not have poor camera...in fact, it had the best camera available when it hit the market (it shared the same camera as the Nexus 6p). The 5X isn't nearly as good a phone as the older Nexus 5 was in comparison to the benchmark phones at the time it was sold, but it still represented a huge value to people who just wanted a decent smartphone at a low price. These new Pixel phones completely miss the mark on the typical Nexus buyer who just wanted a hassle-free phone at a good price.


October 5, 2016, 6:24 pm

If OnePlus can make a phone that sells for £329 that is flagship competitive then why do we (myself included) pay for Apple devices? Looks is a big reason thats why and Im afraid to say the Pixel looks terrible. I have to admit, the money is gettig stupid for a phone now. Google have not thought this through, greed is coming out here. Also the phones look awful. Who signs off on this stuff from HTC? It looks like HTC said yeah we'll make your phone for you Google, but we'll just be lazy and copy our old model.

Once my patience runs out with Apple and their now sub par releases, Im going to buy a OnePlus phone. I was hoping it would be a Google device, the Nexus 6P was excellent save for no IP68 water rating and no OIS on the camera. If it had those I would have bought one in each colour!

Hank Marvin

October 5, 2016, 6:35 pm

look at the £ price vs $. it's nearly the same. I know the pound is weak, but that's silly. as others have said,i was waiting for this phone to upgrade, but won't be at this price. one plus 3 maybe


October 5, 2016, 6:50 pm

Yeah but the 1080p screen of this phone is being blown up, reducing resolution whereas it is 1080p all the time on PSVR.


October 5, 2016, 8:31 pm

I think its priced too high considering its missing IP68, wireless charging, stereo speakers, microsd slot and I would assume slower cpu+gpu when compared to the iphone 7's A10. While those features are not required but are considered more desirable I would expect them for the price they are charging for it. Also should have been a 64gb model instead of 32gb.
For the first time Apple have actually got more hardware spec at the same price point than a flagship android device. I will still be picking up the Pixel but will wait and hope the price drops before upgrading from my s6 edge.

Tony Constantinides

October 5, 2016, 9:23 pm

Google really thinks enough cool software on a mobile phone and people will spend upwards of $800 on it. Not me. They argue there camera is the best but for that price I can get a one inch CMOS chip pocket camera that will blow it away. It actually thicker than my Nexus 6P and has the same battery size, and seems to offer only one speaker versus 2 front speakers on my Nexus 6P. You get pick up a Nexus 6P for $400, half the price of the Pixel and there 95% as good. Google just seems to full of themselves. Yes the rich "peasant" will spend $900 on an IPhone to "look cool" but who going to spend that kind of money to own a Google "Pixel" phone. Certainly not Nexus users, certain not Samsung Users, so only IPhone users trying Android would like these phones. There be selling for $150 off within 3 months.


October 5, 2016, 9:33 pm

It is absolutely overpriced, even more than the iphone, remember Apple only makes money from the hardware, it does not make money from data gathered from your device.
Android users make a deal with the devil, we buy "cheap" hardware running "free" OS and Google gets to make money from our Personal Data. With Pixel, Google is making Apple style profits on HW and then even more money selling your personal data.


October 5, 2016, 9:37 pm

I don't get what you mean. All VR headsets have lenses to blow up the image.


October 5, 2016, 9:39 pm

This market segment was adequately catered to. They should have been competing with One Plus, not Samsung and Apple.

And 'timely updates and support for a coupe of years' shouldn't be a selling point, it's disgusting that they aren't standard on all Android phones.

Ben Miller

October 5, 2016, 10:53 pm

^ This is what I've been saying to anyone who will listen. Google are hoping we've all forgotten about that inconvenient truth. You want my data? Sure. Here it is. However, it doesn't come free. I want to be paid for it in the form of cheaper hardware. I had an informal name for this concept; it was called 'Nexus' and it worked very well for me.

Oh, for a crystal ball to this day in 2017. I'd love to know how it's all going to work out. I predict the Pixel phones will be a commercial flop. What sounds like a great idea in an executive's head, doesn't usually represent what the masses want.

Let's be honest; your average consumer, 'the masses' just want an iPhone or a Samsung Flagship. I'm not talking about you and I - the nerd/geek kind who frequent these types of sites and discussion boards. I'm talking about the vast majority who want an ego phone. These are the people who Google are going after with the Pixel devices. One snag though...

At least with say, iOS or Samsung's Android, you get a coherent, mature, polished and familiar experience. Quite the opposite from Google's software at the moment. By the way, is Google's software strategy being drawn up by headless chickens of recent? Which messaging or communication app am I supposed to be using this week, Google? Huh? What's that? You still haven't come up with anything to rival the breathtakingly simple and effective iMessage system on iOS?

Case in point. Everyone in my family (mine and the wife's side) has an iPhone. Everyone. Except me of course. I know better ;) However, that's a ratio of 20 to 1. These 20 people are the perfect sample of your average smartphone user. Young, old, professionals, retired, interested in tech, not interested in tech. And none of them would be in the slightest bit interested in a Google phone. Give up iMessage? Give up family photo sharing? Give up 'find my family'? Learn a new ecosystem when the one they're currently using does everything they need it to and very well at that? You must be joking.

Christ, I've banged on a bit here, haven't I? Sorry! :) I'll leave it there.

However, I'm sorry Google. You've made a big mistake here. You can try and take on Apple and Samsung in the premium stakes but you'll lose badly. I'm afraid they just got there first.


October 6, 2016, 8:20 am

They were both wet fish. Just going around in circles...What I thought interesting is the chubby guy on the right mentions having to put the price up so it makes it competitive and shows its a premium phone! What stupid useless thing to say.

Anyway I think the only thing google have done is to make the third party android manufactures such as LG, Samsung etc think twice and probably have now made their sales much harder. I can see Samsung now really going to push for their own platform from now on. As for the iPhone, there is no real contest you are either IOS or Android and will remain that way.


October 6, 2016, 8:21 am

I agree, and if I recall I think on the Nexus phones they only go so far with the updates.


October 6, 2016, 8:22 am

Yep free data is all good and all but its useless if it takes a lifetime to get it download let alone upload! If its free then do not expect top notch!

Richard Martin

October 6, 2016, 10:19 am

I'm both iOs and Android, however, I would never pay the Pixel price for an android phone, especially considering what you can buy for half the price.


October 6, 2016, 12:00 pm

Yes this sucks, and the exchange rate really sucks, but remember that US prices do not include tax. It's currently $1.27 to the Pound, and that's mid-market rates. VAT is 20%. Then there's the cost of operating in a smaller market etc.
So basically what I'm saying is that this is David Cameron et al's fault.

Lesley Kimmel

October 6, 2016, 1:25 pm

Is the phone as designed overpriced? Yes, but not insanely. It does seem that the hardware is pretty top-end. However, Android is NOT iOS with some of the cooler features. Most people don't buy a phone for the hardware. They want a very usable phone.

I've been a huge Android user/advocate but only because of the availability of great affordable phones like the Nexus line. I don't want 3rd party bloatware that comes with all other Android phones and I don't want to pay for premium hardware without a premium OS. This may make me an Apple user...

Wayne Chen

October 6, 2016, 3:03 pm

The pixel might be a big upgrade over the nexus 5x, but pixel XL is just an incremental upgrade over the 6p. No dual front facing speakers on the Pixel, but still has large bottom bezel. comon. Same Goriilla glass. Didn't even bother using Gorilla glass 5 in pixel. Not worth the $200-$300 price jump. HTC still nickel and diming at premium price range. They probably don't have the scale to get their price down. Can google go back huawei and get the price down?


October 6, 2016, 10:32 pm

Yep I know what you mean. I think if they wanted to stick it to the iPhone they should of started by making it a few hundred less give or take.


October 7, 2016, 1:49 am

My review. Decent phones. However they are two (2x) times the price they should be. SHAME on Google for becoming greedy shysters. They sell your data AND charge top dollar now. This is

treason against all of us Nexus loyalists. Also the obsession to prevent full experience with rooted devices by Google is disgusting. Next phone may be time to switch. No waterproofing, no

IP67, no expandable storage, massive bezels and no removable battery. Pixel (non-XL) is just stupid price- over twice the price of the phone it replaces. Disappointed by a google which is

getting more and more greedy and determined to fragment the Android OS until its so bad they are the only "game in town" with apple-priced devices? I spit on them for this..

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