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Arcam Cuts rCube Price By £150 - Adds White Version

David Gilbert

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Arcam Cuts rCube Price By £150 - Adds White Version

When we looked at the Arcam rCube right at the beginning of this year, Gordon liked it so much he was almost willing to propose marriage to the inanimate cube audio Nirvana.

While we gave it an unbeatable 10-out-of-10 overall, it only received an 8-out-of-10 for value, but with the news that Cambridge-based Arcam is knocking £150 off the price, we may have to review that particular rating.

The new £350 price point is no doubt a reaction to the release of the Bowers & Wilkins Zepplin Air this summer which had a similar £500 price point – but also included AirPlay functionality.

A statement from Arcam said: “The price drop from £500 to £350 is a permanent repositioning led by Arcam and will be available through all UK outlets and will be reflected in export markets.” Though this will be of little consolation to those who may have purchased an rCube in the recent past.

As well as announcing the price cut, Arcam has announced a white version of its speaker dock to match the new white iPhone and white iPad 2. It too will be offered for £350 when it arrives this week.

Arcam has also announced a new firmware update (1.0.31) which promises better sound, louder sound, improved bass performance, better battery life, and improved legacy iPod model support.

MD of Arcam, Charlie Brennan said: "We intend to take the lion’s share of the high-end dock market this season and have decided to get very aggressive to do it. The new rCube at £350 makes quality competitors look way overpriced and price competitive models decidedly under par. Even better, the sonic improvements we have made to the product are available to all existing owners for free."

So will the price drop and/or the white version of the rCube tip you over the edge and make you get your credit card out, or will you be looking elsewhere for your speaker dock solutions? Let us know in the comments.

Gordon394

September 24, 2011, 12:33 am

*drool*
I can confirm the firmware update is 'really' good. Additional volume welcome and extra bass gives it the chops to fight the Zeppelin Air at its own game, but still with more graceful delivery. For £350 it's a really astonishing package.

john g

September 24, 2011, 12:50 am

Given the way that manufacturers are producing so many compelling iWhatsit docks, is it time for Google to propose a physical standard for Android connectivity?

For as long as this is lacking, Android users won't have any possibility to access anything similar to these docking stations because the numbers will never stack up for third-party manufacturers.

Oh, and a real camera shutter button please!

steve cullum

September 24, 2011, 2:24 am

Tempting indeed

If only it supported streaming of music from a PC without having to select the music at the PC.

Faced with the prospect of having to convert my flac collection to something airplay compatible, which makes me very sad indeed

Any worthwhile alternative suggestions very welcome

bg552

September 26, 2011, 12:55 am

The new firmware certainly increases the bass and loudness but it seems to distort now with music like The Prodigy at medium to high levels.

Gordon394

September 26, 2011, 3:54 pm

You can connect any phone or MP3 to iPod docs using the auxiliary in, but yes I agree it is hardly an ideal situation.

Gordon394

September 26, 2011, 3:55 pm

The rCube doesn't use Airplay, it uses Kleer flac-capable wireless streaming and streams the music from the source rather than requiring a certain codec. It will play anything.

Gordon394

September 26, 2011, 3:58 pm

I don't find distortion at medium levels, but there is distortion now at maximum volume. I suspect this is because the Cube is now so much louder than before.

Of course listening at the previous max volume (prob only 60% of what it is now capable of) is still distortion free, but at least you have the option to shake the windows now should you wish! It's definitely a mainstream crowd-pleasing feature to show it can belt out as well on the shop floor as the Zeppelin Air.

Bass switching is also now pretty much seamless and I find connecting a dock and using wireless streaming work much faster. It feels like an rCube 2.0 to me and for the new price it's miles ahead of the pack.

bg552

September 27, 2011, 7:59 pm

The distortion only seems to happen when listening to bass heavy music wireless on the rWand......it just doesnt seem to be able to cope even at lowish levels.

oluv

September 28, 2011, 3:23 pm

the rcube still costs 700€ in germany, the lowest price in austria is 600€. that's too much! i would have liked to try it out but not for that price!

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