When we looked at the Arcam rCube right at the beginning of this year, Gordon liked it so much he was almost willing to propose marriage to the inanimate cube audio Nirvana.
While we gave it an unbeatable 10-out-of-10 overall, it only received an 8-out-of-10 for value, but with the news that Cambridge-based Arcam is knocking £150 off the price, we may have to review that particular rating.
The new £350 price point is no doubt a reaction to the release of the Bowers & Wilkins Zepplin Air this summer which had a similar £500 price point – but also included AirPlay functionality.
A statement from Arcam said: “The price drop from £500 to £350 is a permanent repositioning led by Arcam and will be available through all UK outlets and will be reflected in export markets.” Though this will be of little consolation to those who may have purchased an rCube in the recent past.
Arcam has also announced a new firmware update (1.0.31) which promises better sound, louder sound, improved bass performance, better battery life, and improved legacy iPod model support.
MD of Arcam, Charlie Brennan said: "We intend to take the lion’s share of the high-end dock market this season and have decided to get very aggressive to do it. The new rCube at £350 makes quality competitors look way overpriced and price competitive models decidedly under par. Even better, the sonic improvements we have made to the product are available to all existing owners for free."
So will the price drop and/or the white version of the rCube tip you over the edge and make you get your credit card out, or will you be looking elsewhere for your speaker dock solutions? Let us know in the comments.