The Apple Watch could eventually replace wearers’ car keys, according to company CEO Tim Cook, speaking on a visit to London.
In an interview with The Telegraph during Cook’s surprise check-in with staff at the Covent Garden Apple Store, the boss said it had been designed with the idea it could be used to unlock and start a car. Cook told the paper the wearable could eventually replace the clumsy fobs that currently do the job.
Cook’s words will fuel the suggestion Apple may go forth with rumoured plans to build a car of its own, which would work in tandem with the firm’s iOS devices.
Hyundai has an app for Android Wear devices that can start its newer Sonata models remotely, so the suggestions Apple could take this tech mainstream are certainly plausible.
Read more: Apple Car news
It’s long been known that the wearable will require nightly charging, but Cook said it won’t take as long as the iPhone to replenish, thanks to the “incredible” Jony Ive-designed magnetic accessory.
Cook also revealed details on how the Apple Watch will allow customers to filter their messages so as not to be continually disturbed by new notifications. Urgent messages will be easier to spot, he says, and notifications will be easier to manage through the wrist than on the phone.
Cook also said the company will need to “tweak the in-store experience” in order to manage sales of the Watch. He told staff: “We’ve never sold anything as a company that people could try on before.”
The completed iteration of the Apple Watch will be detailed in full at the special ‘Spring Forward’ event on March 9. The device is expected to go on sale in early April in the States, but Brits will hope the company confirms a release date for UK fans too.